Do Smaller Sports TV Networks Need Non-Sports Partners For Bigger Returns?

Look at regional sports networks — which are having a tough time getting carriage with traditional and new virtual pay TV providers.

Judge Rejects Fox News Bid To Dismiss Dominion Defamation Suit

“At this stage, it is reasonably conceivable that Dominion has a claim for defamation per se,” Judge Eric Davis wrote in his ruling.

Google, ViacomCBS Corral 3 Late-Night Hosts For Single-Night Brand Placement

Each host found his own personality-consistent way to introduce and show a Google “year in search” ad, with a “healing” theme.

Independent Industry Self-Regulation Can Work in Big Tech, Too

Advertising self-regulation today can address new misleading practices that are gaining the attention of advocates and regulators. The FTC’s recent actions are a warning call for the ad industry and
an opportunity to embrace its system of independent industry self-regulation.

Marketing Morsels: Lay’s Vodka, Solving the Cream Cheese Shortage and More

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Lay’s makes vodka Lay’s but make it Vodka ???????? We partnered with @EastsideDistill to transform our signature, proprietary potatoes into a vodka blend. Very limited quantities. Distilled and bottled by @EastsideDistill. Must be 21+. Please drink…

Here’s How Pantone Landed On Very Peri as Its Official Color of 2022

As America stumbles to the end of its second year of living with Covid, it’s heartening to see the return of those much-anticipated holiday traditions that keep us feeling almost normal. The Macy’s Thanksgiving Day Parade returned last month in pre-pandemic splendor, for instance. Two weeks ago, the lights flickered to life on the Rockefeller…