Look at regional sports networks — which are having a tough time getting carriage with traditional and new virtual pay TV providers.
Comscore Acquires Social Media Measurement Startup Shareablee
Shareablee’s data will be integrated into Comscore’s Media Metrix and Video Metrix measurement “currencies.”
Judge Rejects Fox News Bid To Dismiss Dominion Defamation Suit
“At this stage, it is reasonably conceivable that Dominion has a claim for defamation per se,” Judge Eric Davis wrote in his ruling.
Google, ViacomCBS Corral 3 Late-Night Hosts For Single-Night Brand Placement
Each host found his own personality-consistent way to introduce and show a Google “year in search” ad, with a “healing” theme.
Possibly The Last Word On Mr. Big’s Peloton Death
Here are a few lingering thoughts about the Peloton-Chris Noth story, starting with the character’s surprising death.
Independent Industry Self-Regulation Can Work in Big Tech, Too
Advertising self-regulation today can address new misleading practices that are gaining the attention of advocates and regulators. The FTC’s recent actions are a warning call for the ad industry and
an opportunity to embrace its system of independent industry self-regulation.
an opportunity to embrace its system of independent industry self-regulation.
Faster Home Broadband Should Be Enshrined in Law
Outdated minimum speeds for home broadband were bad enough before the pandemic. It’s time to pick up the pace.
Marketing Morsels: Lay’s Vodka, Solving the Cream Cheese Shortage and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Lay’s makes vodka Lay’s but make it Vodka ???????? We partnered with @EastsideDistill to transform our signature, proprietary potatoes into a vodka blend. Very limited quantities. Distilled and bottled by @EastsideDistill. Must be 21+. Please drink…
Here’s How Pantone Landed On Very Peri as Its Official Color of 2022
As America stumbles to the end of its second year of living with Covid, it’s heartening to see the return of those much-anticipated holiday traditions that keep us feeling almost normal. The Macy’s Thanksgiving Day Parade returned last month in pre-pandemic splendor, for instance. Two weeks ago, the lights flickered to life on the Rockefeller…
The Collective Action Necessary To Save The World
Our ability to survive as a species is entirely dependent on our ability to view ourselves as part of a whole rather than solely as individuals.