With a degree in chemical engineering, Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills–not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about…
Unanswered Questions From the Vox Media Merger
When Vox Media and Group Nine Media announced their merger on Monday, the benefits of scale to the newly formed Vox Media were clear: It would reach 115 million unduplicated visitors per month, immediately boosting its appeal to marketers and shoring up its first-party databank, multiple sources told Adweek. However, the consolidation did leave a…
GumGum Acquires Attention Measurement Platform Playground XYZ
Contextual intelligence specialist GumGum announced Thursday that it has acquired attention intelligence platform Playground XYZ. The acquisition was completed using a mix of cash and stock. The companies declined to share the deal price. Playground XYZ has technology that uses a mixture of AI, machine learning and real-time eye tracking to measure the amount of… Continue reading »
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Kinesso Expands Its Tech Chops With Kanvas Developer Toolset
Kinesso, IPG’s marketing intelligence brand, developed nine APIs for its Kanvas Developer Toolset, the agency announced Thursday. The APIs offered through Kanvas unify the various software tools used to manage advertising campaigns. For example, an advertiser using the Trade Desk and IPG-owned Acxiom would be able to see insights from Acxiom audiences from within the… Continue reading »
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Pearls Before Swine by Stephan Pastis for Thu, 16 Dec 2021
Dilbert by Scott Adams for Thu, 16 Dec 2021
The Fed Plans to Taper. Here’s What That Means. | WSJ
The ICRC Encourages Real Action With Online Reactions in Galvanizing Campaign
When it comes to global crises, many take to social media to express support, sadness or even outrage. In a new campaign, the International Committee of the Red Cross (ICRC) is reminding people that we can put value behind those reactions on social media. The ICRC, a humanitarian organization based in Geneva, and agency Wunderman…
Xi Jinping Doesn’t Know What to Do After Popping a Real-Estate Bubble
Reddit Files Form S-1 With SEC to Begin Its IPO Process
Redditors on r/wallstreetbets will soon be able to discuss Reddit itself, as the company is prepping for an initial public offering, revealing late Wednesday that it confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission. Reddit did not provide any information on the number of shares to be offered…