Month: December 2021

After recently allowing advertisers to start transacting against VideoAmp metrics instead of Nielsen or Comscore data, and being a part of the OpenAP consortium that just rolled out a new cross-platform measurement framework last week, ViacomCBS is ready to engage in the first major test that will combine both new offerings. ViacomCBS and Dentsu are…

More than a month after COP26 in Glasgow, Scotland, audiences might be forgiven for being tired of marketing messaging telling them about the climate crisis and how some companies claim to be improving their behavior. Well, one stunt has been produced for ski resort Aspen Snowmass to visualize the effects global warming is having on…

Fashion was at the center of HBO’s Sex and the City, with the characters constantly showing off new designer styles. To celebrate the HBO Max release of the series revival And Just Like That, the new show’s costume designers Molly Rogers and Danny Santiago are providing some fashion inspiration for fans through a collaboration with…

Media mega mergers have replaced VC-backed media as the latest trend to watch. And they’re coming thick and fast. On Monday, Vox Media bought Group Nine Media. The week before, BuzzFeed – with Complex Networks and HuffPost in tow – went public. Dotdash bought Meredith in October, and Axel Springer spent $1 billion on Politico… Continue reading »

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Clubhouse allows users to create their own Clubs that other users can join. After someone creates a Club, they can set up to three rules for the Club that other Clubhouse users will need to accept before joining it. Clubhouse will also require non-members to accept these rules before they speak in a Club’s rooms….

Social platforms continued to make strides throughout 2021 in visually striking areas including augmented and virtual reality and the metaverse, but all that glitters is not necessarily visual. Audio was a large part of the social story for 2021, led by stand-alone application Clubhouse, which was joined by Twitter Spaces and similar features from other…

Users will now be able to watch videos without sound — an ever-growing trend across social media, TV and even movies over the past few years.

Signaling a crackdown on privacy, the FTC said it is considering crafting new regulations.

There are more great shows on television today than any time in history, a Golden Age-plus, if you will. In the original so-called Golden Age of television, there were just as many bad shows as
good ones (probably more). Choices were limited to three broadcast networks and a few independent stations. Everyone simply watched whatever network programmers put on their schedules. And since most
homes only had one or two television sets, families tended to watch the same programs together. Today, a show like “All in the Family” could not be the No. 1-rated show among virtually all age groups
for five years in a row. When I was a kid, I watched it with my parents. I can’t remember the last time I watched a scripted television series with my 22-year-old son. In this week’s edition, I
give the first part of my take on what were the best shows of 2021.

Nothing in ad tech is ever easy. Despite previously signaling interest in serving as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab is still on the fence about taking on this role for the open-source initiative to replace third-party cookies with email-based IDs. During a Tech Lab board meeting last… Continue reading »

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