I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?

And just like that …. You are on back-to-back-to-back phone calls, production meetings, coordinating teams and 48 short hours later, you have a TV spot! Unrealistic or our new norm? As an agency leader, I take the role of expectations very seriously–both the expectations of our internal teams and those of our client teams. This…

Mariah Carey Shares Her Holiday Home Décor on Pinterest

Mariah Carey used Pinterest’s recently introduced Takes feature to share her holiday home d?cor with Pinners. Carey used an Idea Pin to share how she went big for Christmas this year, with four trees and handmade butterfly ornaments, and she asks people watching her video to share their holiday home d?cor, planning to respond to…

Nike Acquires Virtual Sneaker Maker With Sights Set on Metaverse Shopping

Nike is laying a stake in the metaverse with the acquisition of virtual-sneaker seller RTFKT. The athletic-wear giant said this week it had purchased the startup for an undisclosed amount as it becomes the latest brand to attempt to grow its presence in the metaverse, a shared virtual space populated by digital avatars. Founded in…

Fido and Fluffy Can Tell Santa What They Want Directly at PetSmart

Why should kids have all the fun? After the virtual vs. in-store Santa debate of 2020, Santa is back this year at pet goods retailer PetSmart for Santa Photo Days with pets. Top line Roughly 1,600 PetSmart stores in the U.S., Canada and Puerto Rico are offering free photo sessions with Santa on select dates…

Before Your Company Invests in AI, Ask Whether There’s a Real Customer Need

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Shutterstock CEO Stan Pavlovsky shares the strategy behind the company’s most recent tech initiative. Below, in his own words, he cautions against investing in AI just because you can. The…