Pew Research Center surveyed more than 500 adults in the U.S. to learn how they engage with news they see on Twitter and how those behaviors have changed since a similar study in 2015. The think tank found that 83% of respondents tweeted about news at least once during the study’s 11-week run, but most…
CDC Social Campaign Aimed at Vaccine-Hesitant Multicultural Gen-Z, Millennials
The Centers for Disease Control and Prevention teamed up with multicultural agency Sensis on a campaign to sway vaccine-hesitant multicultural Generation Z and millennials, with a special emphasis on Black populations. The campaign was spurred by research showing that many of the people in these groups are gearing up for holiday travel and fed up…
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace
Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The… Continue reading »
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Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
They join Wavemaker’s newly rebranded “MIS” department, headed by Delphine Fabre-Hernoux.
Align Brand And Agency Data Strategies To Create A Cycle Of Proven Advertising Performance
By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive advantage for agencies marketing B2B brands? Welcome to 2022 — when every brand customer demands more scale, higher accuracy and richer data sets that can be linked directly to performance. Typically, B2B sales cycles are longer… Continue reading »
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Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
Study shows you also use an average of nine software platforms to execute a typical campaign.
Kevin Durant’s Thirty Five Ventures and Boardroom Announces Strategic Partnership With Coinbase
NBA star Kevin Durant was an early believer in digital currencies, and he’s continued to show his interest. Durant, his venture capital firm Thirty Five Ventures and his media network Boardroom have announced a strategic partnership with cryptocurrency exchange platform Coinbase. The partnership will include content and education around crypto, NFT news and creation and…
Tubi Ad Revenue Projected To Hit $700M In 2022, $1B As Soon As 2023
That’s nearly five times the $145 million in revenue the service reported when Fox Corp. acquired it for $440 million in March 2020.
Study Finds A Third Of Advertisers/Agency Execs Plan To Leave Job Within Two Years
Many attribute it to increasing complexity and lack of support from their current organization, according to execs surveyed by Advertiser Perceptions for Basis Technologies in October.
e.l.f. Cosmetics, Movers+Shakers Create TikTok Native Holiday Film
e.l.f. Cosmetics and creative agency Movers+Shakers continued to stretch whatever boundaries remain on TikTok with Wednesday’s premiere of Big Mood, Big e.l.f.ing City, a holiday film created exclusively for the platform. The initiative marks the first time e.l.f. created a TikTok native film crowdsourced from the video creation platform’s community. Big Mood, Big e.l.f.ing City…