Month: December 2021

Privacy tech is having its smart-nerdy-girl-removes-her-glasses-and-is-suddenly-sexy moment. Whereas data privacy used to be an afterthought for many marketers, the rise of regulation and changing consumer expectations have transformed it into a strategy priority. The privacy tech startup scene is growing like mad to meet that need. In April, there were 207 privacy and security startups… Continue reading »

The post Meet Two Startups Taking Advantage Of The Privacy Tech Boom appeared first on AdExchanger.

The Hollywood Foreign Press Association, which owns the Globes, says things are changing. But it may be too little, too late.

Snap Inc. released its first ever Lens on the Year report, recognizing 50 lenses across five categories chosen via a combination of company favorites and global data. Augmented reality lenses are played an average of more than 6 billion times per day on Snapchat. Snap head of AR platform partnerships Sophia Dominguez said in a…

Activity by one big ad-fraud scheme is already 20 times higher than the level seen at the end of Q4 2020, reports DoubleVerify.

In the same week that the great vampire author Anne Rice died, along comes a new vampire drama premiering Thursday on AMC+.

‘Tis the season for holiday ads that combine the festive spirit with deeply sentimental narratives. Chevrolet is no exception as the brand debuts an emotional campaign that takes a look at how grief can play a natural part of the season. For “Holiday Ride,” the brand collaborated with agency Commonwealth//McCann to bring the story to…

The deal creates one of the largest media companies in the U.S. It is expected to close in early 2022.

Some 69% of U.S. consumers now describe themselves as pro-environment, a gain of 17 points since 2012.

“Enhanced social media strategies will likely be one of the biggest digital marketing trends in 2022 and beyond,” the report states.

Designer outlet owner McArthurGlen has named Wavemaker as its media buyer, having appointed it to handle its $40 million account. The designer outlet shopping center company owns 26 locations across 10 countries, which it claims is home to 3,000 stores including Nike, Tommy Hilfiger, Ralph Lauren and Under Armour, welcoming 90 million visitors each year….