Scotch whisky brand Johnnie Walker wants its consumers to begin planning to take a walk on the wild side as it continues to revive social spaces around the world with the latest element of its “Keep Walking” campaign running in 10 countries. Developed alongside Virtue, Vice’s creative agency, for the Diageo brand, the launch of…
Ford’s Latest Delivery Pilot Will Bring Groceries to Detroit Seniors
Adweek has covered quite a few autonomous grocery delivery pilots over the years, but the latest has a decidedly feel-good angle: Ford is using a low-speed autonomous shuttle to bring 10,000 pounds of fresh food to senior citizens in its hometown of Detroit. In a six-month pilot, the shuttle will run along a fixed route…
Rotten Tomatoes Flings Itself Onto a TikTok Jump
TikTok users can now begin firing some Rotten Tomatoes at their favorite (or least favorite) movies, streaming content and television shows through a new TikTok Jump. The Rotten Tomatoes TikTok Jump rolled out Tuesday, enabling creators to link to content including: movie and TV trailers; Tomatometer and audience ratings; reviews; information on where to watch;…
Creators Have Received Over $250M in Payouts Via Snap’s Spotlight
Snap Inc. introduced its Spotlight monetization program for creators at all levels last November, and the company said Tuesday that more than $250 million has been paid out to date. The company plans to continue introducing ways for content from creators to be discovered more easily, whether through Discover, Spotlight or Stories. Snap said more…
Amazon One Makes the Leap to Air Travel
Hudson, the newspaper, magazine and snacks retailer found at airports and train stations, is bringing Amazon’s palm-scanning technology to its Amazon Go-enabled store at Dallas Love Field Airport. According to a press release, this is the “first retailer in the travel industry” to add Amazon One and give travelers a contact-free way to enter and…
From the Creator’s Perspective, Here’s What Makes A Good Influencer Marketing Agency
When Shubha Vedula–who is better known as @tiktokbrownchick and for her spot-on Shakira impression–got an email from an influencer marketing agency with the subject line “You’re Getting Underpaid,” she immediately deleted the message. Vedula is conscious of the tendency for players in the space to aggressively poach talent, which often manifests in blast email threads…
