The new role gives him responsibility for developing new business at Mindshare, MediaCom, Wavemaker and Essence across the U.S. and Canada.
Nike Puts Global Media Into Review
The sports shoe and athletic wear giant spent an estimated $245 million on media in 2021 according to agency research firm COMvergence. About 80% of the investment was digital.
Advertisers Change The Meaning Of ‘Brand Safety,’ Hold Media Accountable For Overall Harm
“What we’re measuring is a leading indicator of what’s going to happen with spending,” explains one researcher, noting that “attitude leads behavior.”
Brands Line Up for Truly Hard Seltzer NHL PreGame Fan Festival
Several major brands are lacing up their skates for the Truly Hard Seltzer NHL PreGame fan festival, which will accompany the National Hockey League’s 2022 Discover NHL Winter Classic game Jan. 1 at Target Field in Minneapolis–home of Major League Baseball’s Minnesota Twins–with the St. Louis Blues visiting the Minnesota Wild. The game will be…
Perception Is Everything In New NBC Comedy ‘Grand Crew’
A new comedy series with an all-black cast seems intent on changing and improving the way black men are perceived.
YouTube TV Warns Of Looming Disney Cutoff Deadline, Ready To Cut Fees By $15
This time, the stakes could include some YouTube TV users defecting to another vMVPD: Disney’s Hulu Plus Live TV.
Britain’s Flexible Working Plans Look Like a Flop
Many employees and companies want to find new ways of working—but government legislation is stuck in the past.
Time’s 2021 Person Of The Year Selection Reflects Subtle Brand And Societal Crosscurrents
Time on Monday named Elon Musk its 2021 Person of the Year. Let the critique begin!
‘And Just Like That,’ Mr. Big is Up And Running Again
With the recent Peloton product placement debacle, I decided to share my experience and provide some guidelines and thoughts on how product placements should be executed in the future.
Samsung Ads Enables Buying Using Brands’ First-Party Data
Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party data sets, it set up the Samsung Onboarding Partner Program. Built with data management platform (DMP) partners, the program allows advertisers to plan and activate advanced TV campaigns based on these audience insights. The program is… Continue reading »
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