Month: December 2021

At least that’s my conclusion after Advertiser Perceptions shared its latest research with me on the topic.

A click can only tell you so much. Say someone clicks on a webpage 10 times in a row. That can either mean the person is a super-annoyed rage clicker who can’t find what they want – or a customer having a good experience clicking on multiple product pictures before making a purchase. Tracking the click… Continue reading »

The post Convizit Is On A Mission To Bring Context To Website Analytics appeared first on AdExchanger.

Wallace, who stood out on Fox for his tough interviews of both Republicans and Democrats, said he was looking forward to doing a show that spans

As we move into 2022, we need to start thinking about how brands build trust among their customer bases, particularly in a world where people are expressing concern over companies’ commitments to
using their data in a responsible and ethical manner.

If there were a business equivalent of a rom-com storyline, this might be it. Two years ago, Ryan Reynolds’ Maximum Effort agency made headlines (and stellar content) by poking fun at Peloton. But the brand took it in stride, and in recent weeks had even been talking to Reynolds’ team about officially working together. This…

As the world of advertising attempts to warm consumer hearts with the Christmas spirit, the Dutch State Lottery (Staatsloterij) has released its latest annual holiday season campaign. In recent years it has captured the attention of audiences while promoting its New Year draw and this year is no different. For “Share Your Luck,” the spot…

The issue is twofold: messaging in commercials, as well as those green-related issues that go into producing them.

Both were executive vice presidents of the agency based in New York. They report to U.S. CEO Mike Law.

LinkedIn kicked off a new television campaign over the weekend featuring members of the professional network and highlighting what it means to be professional, and how that has changed. The campaign is a response to shifts amplified by the pandemic related to people’s work and life priorities and their values alignment, making jobs work for…

A former MediaPost columnist, he has extensive experience in ad industry marketing, including top roles at MRY, 360i and iCrossing.