Month: December 2021

After HBO’s “Sex and the City” reboot killed off character “Mr. Big” with a heart attack after a Peloton workout, Peloton and Ryan Reynolds’ marketing company whipped up a parody ad featuring actor
Chris Noth, conveying “He’s Alive.” But a Peloton rep told The New York Times that HBO had no part in the effort to defray

The problem for this sitcom about a fictional carmaker is that everyone managing this presumably huge corporation is incompetent.

A three-person team within the startup was tasked with developing top-secret tech. When a cofounder was fired, things started to fall apart.

Year on TikTok 2021 shifted to brands Monday, as the video creation platform shined the spotlight on what it called the “brand moments that sparked joy and creativity within the community while serving as a beacon for marketers.” The company’s recent Culture Driver study, conducted with Flamingo, found that 56% of TikTok users and 67%…

On May 26, Instagram codified a change it had been experimenting with since 2019–giving users the option to hide the likes that show up both on their own posts and those in their feed. The move aimed to “depressurize people’s experience on Instagram,” and help people “feel good about the time they spend on our…

Last year, as audiences shifted from traditional commuting routines to work-from-home realities, podcasters might have understandably had some doubts about the near future of their industry. But 2021 put all those doubts to rest, as a litany of exciting new podcasts exploded onto the scene, shows of all genres offered much-needed escapes, and substantial investments…

I would love tech companies to get better at pitching to agencies. Brands are always looking to gain the edge over their competitors, and ad agencies are forever looking to update their operating model. This means that the partnership opportunities presented by startups, emerging platforms and frontier tech become more tantalizing. But I’ve sat through…

This March, after two seasons spent exploring the systemic forces behind the gender wage gap, the Bloomberg Media podcast The Pay Check shifted focus. Inspired by the political reckoning spurred by the police murder of George Floyd, hosts Jackie Simmons and Rebecca Greenfield set out to interrogate the racial wealth gap, its causes and potential…

Shonda Rhimes started Shondaland in 2005 as her production company for her first series, Grey’s Anatomy, and soon spread its wings to include shows created by others, like How to Get Away With Murder. But as the creator’s own interests and ambitions continued to grow, so did her vision for Shondaland. “The more I looked…