Month: December 2021

Two years ago, Ryan Reynolds’ ad agency, Maximum Effort, exploded onto the global scene with its ultra-timely parody of a Peloton ad that was getting roundly mocked online. But the at-home cycling brand doesn’t seem to have taken the joke too personally, because it just launched an official ad from Maximum Effort. Once again created…

Colleen DeCourcy, the creative trailblazer who has led Wieden+Kennedy through one of its most successful eras, announced today she is stepping down from her role at the agency and will retire from the advertising industry. DeCourcy told Adweek, which named her Creative Leader of the Decade in 2019, that her decision to move on was…

Known as much for her frank perspectives as for her creative accomplishments, Colleen DeCourcy has had a long, eventful and often high-profile career. Outing herself as the author of an anonymous “Confessions of a Female Ad Exec” essay–years before the “Me Too” movement brought topics of harassment and sexism to the fore in Hollywood and…

New York-based Daylight is rethinking fintech with a social twist.

Sony Pictures feature film Spider-Man: No Way Home hits theaters Dec. 17, but fans of the web slinger have found their way home, to TikTok. The video creation platform said in a blog post that there have been nearly 50 billion views of #spiderman, adding, “Whether it’s going deeper into fan theories, discussing new trailers…