Month: December 2021

Automakers accounted for 6.6% of national TV ad spend in 2021, and 4.3% of TV ad impressions, per iSpot.tv.

A state lawmaker in New York has joined the growing list of public officials to introduce legislation aimed at controlling how social media platforms handle users’ posts.

He succeeds Fox News Channel, in what is the 18th year that Media Matters has bestowed its recognition of “the most influential or prolific purveyor of misinformation likes and smears in the U.S.
media.”

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions of Adweek’s community of high-level experts. Today, Patrick Llewellyn, CEO of 99designs, shares new initiatives directed at employee wellness. Below, in his own words, he says full participation by leadership goes a long way to address mental…

Some analysts say the NBA is part of a general overall uptick in sports TV viewing, which has also seen the NFL, NHL and Major League Baseball posting steady gains. Through 48 games, TNT and ESPN
have averaged 1.54 million viewers in Nielsen’s live program-same day viewing metric this year — up from 1.38 million in 2019.

Media veracity watchdog NewsGuard published its annual list of best and worst informers of the year, including the top 10 “misinformers” generating the most engagement.

Google, General Motors, T-Mobile, Amazon, Meta Platforms and Microsoft won’t attend in person this year. But small to-medium-sized companies’ businesses depend on the show.

Samba TV has added to its growing executive team by hiring former Amazon exec Robert Coon as CRO. Coon was key in helping Amazon’s CTV advertising. He headed up the ad sales teams including leading
grocery ad sales at Amazon.

Despite the havoc that multiple Covid-19 variants have wreaked over the past two years, vaccination remains a very controversial topic–especially within the Black community. When Black-centric dating app BLK, a subsidiary of Match Group, and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn’t opt for the preachy public…

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. Although Apple’s privacy changes took a knife to Facebook and a hammer to Google, for example,… Continue reading »

The post Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021 appeared first on AdExchanger.