Month: December 2021

Preparing for a trip to the Consumer Electronics Show has always been a daunting proposition–even in pre-pandemic times. This year, the question many of us are asking is: How do you get the most out of a show that attracts hundreds of thousands of companies and attendees when it may be your first live event…

Peloton has been caught in the sadness and shock experienced by fans of the Sex and the City franchise as word of the death of–spoiler alert!–Mr. Big after using the company’s exercise machine in the first episode of the HBO series reboot. Peloton did not respond to Adweek’s questions about its ancillary role in the…

Today’s marketers expect more from their media agencies and care less about buying clout, according to a new report by global digital agency Kepler, produced in partnership with research company Vanson Bourne. The Media Investment Evolved report includes data sourced from 150 senior marketers at companies with at least $5 billion in annual revenue across…

Sustainability has become a buzzword in 2021–and for good reason. But as with any buzzword, the meaning of the term has begun to get fuzzier as its popularity grows. While it conjures a green-hued respect for the environment for some, for others it expands to include things that ensure the long-term viability of a business…

“What do consumers want?” That’s the question marketers have built their careers on figuring out. In today’s digital world, as privacy concerns mount, it’s become even more difficult to answer. How much information are customers willing to share? What do they expect in return? At Adweek’s Spotlight: Viant event, a panel of marketers from Adweek,…

In another case of antitrust movement against Big Tech, Amazon was fined approximately $1.3 billion on Thursday by Italy’s competition regulator, the Autorit? Garante della Concorrenza e del Mercato (AGCM). The firm is accused of breaking antitrust laws by favoring its third-party sellers that use Amazon’s delivery and logistics services. After Congress began updating the…

One of the most famous episodes of I Love Lucy features Lucille Ball working at a candy factory, where she tries to cover for her failure to keep up by shoving sweets in her mouth. Now, the legendary actress is getting her own chocolate bar from Los Angeles-based chocolatier Compartes to celebrate the release of…

Instacart president Carolyn Everson is leaving the delivery platform at the end of 2021 after just four months on the job. Everson shared the news on Facebook, the platform where she headed up global advertising for a decade. In her post, Everson said she and CEO Fidji Simo “both agreed that this was the best…