Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton urges brands to discover and recognize the work of digital creators. Below, in her own words, she says the metaverse is the space to watch. The challenge…
New Universal Films Will Stream Exclusively On Peacock After Theater Runs
Starting in 2022, most new Universal movies will stream exclusively on Peacock as soon as 45 days after debuting in cinemas, NBCUniversal announced.
Twitter Tests Revamped Explore Tab With a Focus on Video
If imitation is the sincerest form of flattery, TikTok should be very flattered by Twitter’s test of a revamped Explore page. The test–available to some English-speaking users on both Android and iOS in several countries–turns Explore into a TikTok-like feed of videos, even using the video creation platform’s For You name. *checks Explore tab* If…
Get On Board – The Incrementality Train Is (Finally) Here
By Lewis Rothkopf, President of Martin In the past year, we’ve witnessed ad tech companies merge, acquire, change names, evolve business models, upsize (and downsize), go public (and go private) and modify targeting and attribution strategies. Despite all the turmoil and noise, has it been enough to solve the fundamental problems that have long plagued… Continue reading »
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Would A National TV Campaign Help President Biden?
Biden’s numbers are better than Trump’s – but he and the media may not be noting his successes.
Big Tech’s Flagships Are Leaking
Plus: The downfall of Yahoo and AOL, a look back at my career, and a concerning convergence in space.
Meta Gives Creators More Control Over Comments on Their Content
Meta is giving creators on its platform more control over how people interact with their content. The hide option is now available next to all comments, so they can be hidden with one click. All hidden comments can be viewed in a single place by changing the comment filter view on a post. For creators…
Why Levi’s Backed an Anti-Gender Bias Protest for Young Women in Russia
In protest of how young women are expected to look and behave by Russian culture, apparel brand Levi’s has been supporting a silent protest campaign–printing messages of defiance on the inside of t-shirts. In a country where demographics face stereotypical expectations, the fashion brand is enabling young women to demonstrate their individuality through the “#OnTheInside”…
Taking a ‘Flexible Job’? Beware the Never-Ending Workday
The rise of “asynchronous” working has great potential for companies and employees alike—but it comes with unexpectedly rigid downsides.
The Gig Economy’s Days in Europe Are Numbered
Court cases and a new draft law from the European Commission are chipping away at the controversial industry. What comes next may look very different.