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Sorry Doesn’t Need to Be the Hardest Word
No matter the category or executive team, brands and gaffes go together, especially when dealing with employee layoffs. But how these companies respond publicly can be better or worse than the initial act–assuming they even know how to properly structure an apology. Last week, Better.com CEO Vishal Garg laid off several hundred employees over Zoom,…
Expect Unexpected Brand Partnerships, Says Lego’s Head of US Marketing
Over the last decade, Cristina Liquori has built a career based on culture, trust and support… one tiny plastic brick at a time. Cristina began her Lego career in 2011 as a marketing assistant and would move on to roles in brand management and customer development before working in digital and brand marketing in the…
Modern Furniture Designer/Retailer Blu Dot Taps Colle McVoy As Media AOR
The marketer cited the agency’s “unique approach of blending data-led solutions with media creativity” for the decision.
Snap Details Updates to Lens Studio, Next-Generation Spectacles
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Mint Mobile’s Aron North on Why Creative Is Jet Fuel To the Engine
Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.” It was that entrepreneurial, business-minded spirit that led Aron to ditch pre-med in school for a career in marketing…
Key Supply-Chain Link Faces Perfect Storm This Holiday Shopping Season | WSJ
Audible, Buzzer and Vox Media are 2021 Worklife Awards winners
The way business operated continued to transform in a year marked by profound challenges of a persistent pandemic, but amidst it all, there was a return of hope as quarantines lifted and a reconfiguration of office structures emerged that included the long-term adoption of remote teams.
This year’s Worklife Awards winners capture responses and new directions, and exemplify how companies worked to adapt to these changes and more. The organizations the judges have selected adjusted to a series of new norms across 2021, even as they sustained commitments to diversity, equity and inclusion across their teams and sought new avenues for bringing wellness into their day-to-day working culture.
For example, Audible put growth in the center of the conversation across several career stages. Its Future Leaders program offered high school students paid internships to gain meaningful professional experience, then supported them at the next juncture with its Audible Scholars program, providing participants additional aid and guaranteed jobs during school breaks. For mid-career professionals, the company’s Next Chapter Returnship program supported mid-career professionals, offering hands-on training and mentoring programs for local individuals who have taken a year or more off from their careers, many for caregiving.
Meanwhile, Buzzer made the judge’s list this year thanks to its ongoing investment in culture — a decision that has influenced the company’s product roadmap, partnerships and employee recruitment tactics. Buzzer launched its Strive Impact Program to provide more opportunities for people of color via career-focused sessions with HBCU students and partnerships with InHerSight, WomenWhoCode, Werkzy and Colorwave to reach diverse talent.
Vox’s leadership placed family at the center of its workplace policies, unlocking access and adding progressive programs to support intending and active parents. The company’s Parent Employee Resource Group has played a pivotal role in shaping a culture that understands the challenges of parenting — particularly while working from home. The ERG shares information and develops programs with executive sponsors President Pam Wasserstein and Jacqueline Cinguina, senior vice president of Marketing. Primary and secondary caregivers get 16 weeks of parental leave, plus unlimited PTO for pandemic-related childcare time
In this guide, all of the winners are in the spotlight. See all the winners below and explore the complete guide to learn how each program worked and what company leaders everywhere can learn from the programs that won in 2021.
The post Audible, Buzzer and Vox Media are 2021 Worklife Awards winners appeared first on Digiday.
Let’s Pump the Brakes on Big Tech
Meta Brings Horizon Worlds VR App Out of Beta
While Facebook’s corporate rebranding to Meta was the biggest news to come out of the Connect 2021 virtual event in late October, one of the biggest questions from attendees was when virtual reality application Horizon Worlds would come out of beta. That question was answered Thursday. Social VR experience Horizon Worlds is now available free-of-charge…