Month: December 2021

The study revealed that a 29% pay gap currently exists between white and BIPOC influencers and an even higher pay gap of 35% exists between white and Black influencers.

Paramount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV. The new way to watch, which will roll out today to all Paramount+ subscribers, will include more than a dozen themed channels based around various content genres and…

Based in New York, she will oversee the talent management of GroupM’s 36,000-person organization.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kubient CEO Paul Roberts addresses the pitfalls of staffing changes common to mergers and acquisitions. Below, in his own words, he says talent is often the true gain of these…

Stacey Stewart, who had been managing director of integrated investment, will oversee UM’s marketplace division.

Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal, announced on Thursday, is valued at $380 million and represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of… Continue reading »

The post Criteo To Acquire IPONWEB For $380 Million appeared first on AdExchanger.

Pinterest’s report highlights trends, local spotlights, new demographic information, and other opportunities for advertisers in 2022. Advertisers can filter potential 2022 trends based on target
audience and thematic category. The report also features business tips to help brands take advantage of rising trends.

Data from Fyllo now on Tremor’s programmatic video and CTV platform includes offline purchase data from cannabis and CBD-endemic point-of-sale systems, ecommerce platforms, delivery systems and
loyalty programs.

Adoption could change the way advertisers think about how they buy ads in linear TV commercial pods, for the first time enabling them to bid for specific positions.

As streaming and on-demand viewing has grown in popularity, viewers are increasingly choosing to watch shows and view ads on cellphones instead of–or in addition to–their TV screens. Eluding marketers for years, though, have been the tools necessary to understand how viewers on linear TV, addressable TV and digital streaming platforms relate to one another,…