Month: December 2021

Connected TV is set to grab ad dollars from digital budgets, not just linear TV — and benefit from “super-aggregation,” evolved measurement, and a focus on quality advertising over volume, according
to ad-tech executives.

The “TV Blog’s” best-reviewed TV show here in 2021 was an astonishing made-for-TV movie from the U.K., “Elizabeth Is Missing.”

Even though the world began to open up and people started going outside more in 2021, consumers are still streaming more than ever before. Time spent streaming grew globally 21% year-over-year in the third quarter, and up 2% in North America, according to data from Conviva. Smart TVs, like Roku, Amazon Fire TV and Vizio…

As 2021 comes to a close, it’s time to once again gaze into our crystal ball–which is actually a group of retail and ecommerce experts–and ask what’s to come in 2022. Much of what’s in store will be familiar, but there is at least one new entrant on the list. We’ll be back in December…

If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers’ worship of celebrities. The first two options carry a great deal of…

Each year, Adweek honors a handful of agencies with accolades, with this year’s honorees including The Martin Agency as U.S. Agency of the Year, TBWA as the Global Agency of the Year, Publicis Italy as International Agency of the Year and Mischief @ No Fixed Address as our Breakthrough Agency of the Year. This year,…

For First Amendment advocates, the decision amounts to an unusual use of prior restraint of the newspaper.

From GameStop to bored apes, weirdness abounded among meme-loving amateur investors.

Technology used to only deliver our messages. Now it wants to write them for us by understanding our emotions.