Dilbert by Scott Adams for Wed, 08 Dec 2021
How NASA’s New James Webb Telescope Could Reveal the First Galaxies | WSJ
How BDG’s Parent Portfolio Creatively Helps Brands Put Purpose Over Products
When Geico teamed with Fatherly and Scary Mommy early this year, it wasn’t to sell insurance to parents. Instead, the brand recognized a disparity between the rise of certainly disability diagnoses in young children and the lack of accessible resources for parents wanting to educate themselves. In response, the team created The Fatherly Guide to…
Coca-Cola Launches First U.S. TikTok Challenge
For brands seeking widespread appeal, it’s good to have a presence where the shoppers are. And right now that’s the video-sharing platform TikTok, which surpassed 1 billion monthly active users around the globe in September. In its debut U.S. TikTok challenge, #ShareTheMagic, Coca-Cola has enlisted Grammy-nominated artist Khalid to ask users to express themselves by…
Bumble Moves Into Retail With Gear for Dating
Figuring out what to wear on a date to make the best impression can be a struggle. Dating app Bumble is trying to make it easier by launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games. “When Bumble was founded in 2014, we originally created our merchandise…
App Annie: Worldwide App Downloads Will Reach Nearly 140B in 2021
Mobile analytics company App Annie released its latest report, which analyzes the use of mobile applications in 2021. The report showed that worldwide global spending across the iOS App Store and Google Play is expected to hit $135 billion in 2021, up from $112 billion in 2020. Mobile app downloads also increased in 2021. The…
As Out of Home Recovers, OAAA Builds Up Leadership Team
The out of home category appears to have reversed the deep declines of 2020. So the Out of Home Advertising Association of America (OAAA), the national trade group representing media sellers, agencies and platforms, is preparing for greater gains next year by expanding its leadership team to sharpen its analytics and creative focus. The new…
Instagram: How to Use the Chill Chat Theme
Instagram released a Chill chat theme that adds a snowy winter background to conversations. Our guide will show you how to use the Chill chat theme in the Instagram mobile application. Note: These screenshots were captured in the Instagram app on iOS. Step 1: Open the conversation you want to customize and tap the conversation…
Personalization Unlocks A New Era of Shopping
In an increasingly technology-driven world, personal shopping and delivery company Shipt is focused on leveraging its personal-shopper community to make personal-shopping delivery more personal. Shipt chief product and experience officer, Karl Varsanyi, spoke about how technology can help create a strong pathway to more personalized brand experiences at Adweek’s Commerce Week. Cutting through the noise…