For more than two decades, Google’s “Year In Search” has provided an annual time capsule for the events that have captured the world’s attention. These reports give unique insight on the current zeitgeist by observing the words that appeared most often in search bars across the globe, encouraging reflection of our shared tragedies and triumphs….
Twitter Shares 2021’s Most Tweeted About Brands in US by Vertical
Twitter followed up its Best of Tweets list for 2021, released earlier this week, with another list, sharing the most tweeted about brands across a selection of verticals. The list was made up using internal data on total tweets by U.S. users that mention the brand’s main Twitter handle from Jan. 1 through Oct. 31….
Roku and YouTube End Lengthy Standoff as YouTube TV Returns to Platform
Roku and Google have finally settled their months-long disagreement, coming to a long-term carriage deal for both YouTube and YouTube TV on the connected TV platform. Top line The companies, whose stalemate threatened to shake up the connected TV landscape, reached the deal just a day before the previous deal for the YouTube app expired…
Retailers Enter This Year’s Holiday Season With Important Open-Ended Marketing Questions
Retailers and big retail brands typically embark on Q4 with their plan firmly in place. Pricing and promotions, inventory deliveries and expected sales are all known factors. Companies test, learn and implement during the first nine months of the year and by the holidays they should be riding on rails. And tech providers oblige. The… Continue reading »
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Havas Starts Spreading The ‘Good’ News In New York, Other Markets, For Realtors
Striking digital out-of-home signage and special branded “news boxes” of print editions of “Good Neighbor News” will break Tuesday in Times Square.
Automotive TV Spending Down 8.8% In November
Certain brands spent more in late 2020 to make up for a lack of live sports earlier in the year, says iSpot.tv’s Stuart Schwartzapfel.
‘New York’ Teams With Havas New York On Ads That Highlight LGBTQIA+ Homelessness
The ad section, called the “Issue Within the Issue,” is timed to coincide with the anniversary of the murder of Ali Forney, the gender-nonbinary youth and advocate for homeless youth.
Publicis Groupe’s New Year’s Resolution: Employees Can Work Almost Anywhere For Up To 6 Weeks Annually
It’s part of the holding company’s new “Work Your World” employee program linked to the firm’s global internal communications network Marcel.
In-Game Ad Platform Frameplay Raises $8 Million With An Eye On Growth
Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into video, console and mobile games, announced its $8 million Series A led by Hiro Capital, a VC fund focused on games and esports. The round includes participation from gamer hardware brand Razer’s venture division zVentures,… Continue reading »
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Pivot to Video—Vox Media Brings Its Podcast to Salesforce+
A partnership announced Wednesday morning is giving new meaning to the phrase pivot to video. Starting in early 2022, the Vox Media podcast Pivot will go on-camera and clips of the footage will air exclusively on the new streaming platform from Salesforce–called Salesforce+–for 72 hours. As part of the partnership, Salesforce will become the presenting…