This Ad Has a Simple Tip for Getting Boomers To Eat Plant-Based This Holiday
Here’s a surefire way to get the boomer demographic to eat more plant-based food: Just don’t tell them you’ve swapped out their beloved hen eggs for the faux version. Then you can stand by silently–and smugly–as they wolf down breakfast without complaint. That’s what happens to a sourpuss character in a new ad from category…
Biden’s Only Honorable Course on Ukraine and Russia
Ryan Reynolds Has an Idea for Brands Struggling With Connected TV
Don’t just be jealous of Maximum Effort, the creative agency founded by Ryan Reynolds. With new owner MNTN’s bundled media and creative service, they could make your next ad. The software platform is rolling out a Creative-as-a-Subscription (CaaS) service, introduced by Reynolds (who remains onboard as MNTN’s chief creative officer) in an ad that dropped…
How Tula Skincare Invests in Influencers
Influencer marketing is taking the industry by storm. From personalized branding to collaborative campaigns, brands are embracing the opportunity for authenticity and seeing a solid return on investment. Tula Skincare is one of the brands experiencing incredible growth by leveraging lifestyle influencers. Tula CEO Savannah Sachs joined Commerce Week to discuss how innovative campaigns with…
Turning a Family Tradition Into a Holiday Marketing Juggernaut
Christa Pitts didn’t know a career in sales would give her the entrepreneurial foundation to run a global company beloved by families. Pitts–along with her twin sister, Chanda Bell, and their mother, Carol Aebersold–heads up The Lumistella Company, which makes The Elf on the Shelf brand of books, toys, entertainment and immersive experiences that has…
Ultrafast Grocery Delivery Shifts How People Think About Shopping for Everyday Essentials
In certain American cities, the time between craving a bag of pretzels or bottle of Gatorade while lounging on the couch and having the items appear at the front door has never been shorter. Ultrafast grocery delivery startups such as 1520, Jokr and Gopuff–which is currently valued at $15 billion–are making the idea of instant…
Streaming Services Crash Linear’s Holiday TV Programming Party
Discovery and its streaming service Discovery+ are known for their wealth of unscripted series. For the holidays, though, the company’s streamer is trying out something new: its first-ever step into scripted fare with Candy Coated Christmas, a holiday movie featuring Ree Drummond of Food Network’s Pioneer Woman fame. “We’re doing a bit of an experiment,…
Sports Organizations Are Scrambling to Get In on the NFT Craze
If you had asked Philadelphia 76ers president Chris Heck about crypto a year and a half ago, he jokes he would have thought you were talking about a Superman comic. But cryptocurrency has since become something of a quarantine obsession for the NBA team executive. After spending around a year poring through research on the…
Piercing Pagoda Has a New Name, but Its Main Service Is Still Free With Purchase
If you grew up in an American suburb during the 1980s, there is no way you don’t know Piercing Pagoda. Maybe you never got your ears pierced there, but odds are you saw your share of other mullet-capped teens getting it done at that beige mall kiosk, just down from Waldenbooks, KB Toys and Chess…