Buy now, pay later (BNPL) technology, a financial tool sweeping the digital retail ecosystem, has found its way to the media industry, leading to improved conversion rates, higher average order volume and, ultimately, increased revenue for publishers. Media organizations including BuzzFeed, Bustle Digital Group, Gallery Media Group and Leaf Group have all adopted the payment…
Retailers Grapple With a Spate of Smash-and-Grab Robberies | WSJ
It’s Up to Brands to Bridge the Gap Between Art and Tech
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Anastasia Leng of CreativeX discusses the divided opinions on the marriage of tech and creative. Below, in her own words, she says it’s important to view tech tools as partners…
As Consumer Shopping Habits Evolve, How Can Brands Shift Focus?
The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands trying to stay connected with their consumers. As consumer shopping behaviors and preferences continue to evolve, new opportunities and challenges arise for brands to meet the ever-changing demands. Sucharita Kodali, Forrester vice president and principal…
Biden Finds a Culprit for America’s Crime Wave: Covid-19
Omicron: Keep Calm and Carry On
Dilbert by Scott Adams for Mon, 06 Dec 2021
Evergrande Says It’s Back to Work, But Homeowners Say Not Fast Enough | WSJ
NHL Celebrates ‘Nothing Regular,’ Returns To ABC
The campaign marks the first time the NHL has been on ABC since 2004.
Facebook Gaming Adds New Social Features for Streamers, Viewers
Facebook Gaming released two new features in its Play Watch Connect framework that will allow content creators, viewers and the overall gaming community to connect and interact in different ways. The Play With Streamer feature adds a button to livestreams that viewers can use to join a content creator in their live game, while the…