Messenger Kids introduced a trio of new features Monday. Dark mode, which debuted for flagship messaging application Messenger in March 2019, was added to the iOS version of Messenger Kids, with Android to be onboarded shortly. Messenger Also on iOS with Android to follow, voice effects can now be added to voice messages. The feature…
Dentsu Taps Loughnane, Friel For Senior iProspect Roles
Loughnane was former group managing director of Dentsu Aegis Network, Friel was global client president at Vizeum.
Marketers Need to Understand the Difference Between Segments and Personas
Some may still think that personalization is a passing fad. On the contrary, personalization underpins all marketing strategies. Therefore, marketers must get better at communicating with their customers for their own survival, really. In this new world, customers are firmly in control of addressable media. They will mercilessly opt to block messages from brands if…
DoorDash Joins the Instant Delivery Game—With Employees
For a new service in Manhattan, the couriers will cross paths with the company’s traditional gig worker contractors, who generally aren’t eligible for benefits.
TikTok Shares Year on TikTok 2021 Lists
TikTok released its Year on TikTok lists for 2021 Monday, highlighting the year’s most important trends, moments and movements. Chief operating officer Vanessa Pappas said in a blog post Monday, “There’s something really special about TikTok’s diverse community that people just can’t find anywhere else. For us, 2021 was a year for connection, and we’ve…
How Data Can Make Your Digital Advertising Supply Chain Look Entirely Different
By Ravi Patel, Director, Customer Transformation Product, PwC Your digital advertising supply chain is in a vast, impenetrably murky cloud of impressions and clicks. Fortunately, data can help you gain clarity. By identifying, capturing and managing the immense amount of data that already resides in your company, you can add visibility to your advertising supply… Continue reading »
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Disney Repositions FX as Global Programming Brand, Drops FX on Hulu Moniker
Disney is giving FX the Marvel treatment. The company is repositioning FX as a global-programming brand, one that extends far beyond its two U.S. linear networks, and going forward, the FX logo will now appear above the title in every one of its shows, no matter which linear or streaming platform it airs on. That…
TikTok to Be the Presenting Sponsor of VidCon US 2021
Let’s try this again: TikTok was slated to be the title sponsor of VidCon US 2021 in October until the pandemic prompted the event’s cancellation, but the video creation platform is back on board for VidCon US 2022. The conference for digital creators and the online video industry is set for June 22 through 25…
On the Beach Reveals European Aspirations With Quiet Storm Summer Campaign Brief
British vacation specialist On the Beach has revealed its European growth aspirations while appointing Quiet Storm as its new creative agency to handle its summer 2022 campaign. The appointment was made following a competitive pitch process by the Manchester, England-based firm which claims to see 60 million website visits each year, helping 1.5 million customers…
These Custom Sailor Jerry Holiday Sweaters Showcase Tattoos
Sometimes parents just don’t understand, and that goes double when it comes to tattoos. Though body art has only increased in quality and popularity over the years, tattoos can still be a springboard for awkward conversations around the dinner table with family members who disapprove. Rum brand Sailor Jerry, however, is inviting consumers not to…