As the year begins to wrap up, we’re joined by Adweek’s agencies editor, Jameson Fleming, and European creativity editor, Brittaney Kiefer to discuss Adweek’s 2021 Agency of the Year honorees. Listen to hear who won in each category and check out the full stories below! Check out all of Adweek’s 2021 Agency of the Year…
The 25 Best Ads of 2021
Coming after 2020’s lockdowns, uncertainty and political turmoil, 2021 seemed like it might be more “normal” by comparison. Instead, challenges and conflicts seemed to evolve rather evaporate, and marketers–like everyone else–had no choice but to adapt. Looking back on the year’s best advertising reminds you just how many twists and turns our lives have taken…
Ryan Reynolds Says, ‘C’mon, Advertising Should Be Fun’ In New Campaign For MNTN
The marketing software platform has launched a service called Creative-As-A-Subscription,” positioned as a lower cost, customized approach to advertising on TV in the age of streaming.
Wunderman Thompson Elevates Audrey Melofchik to North America CEO
Wunderman Thompson has appointed Audrey Melofchik chief executive officer of North America. She steps up from her role as CEO of the New York office and will oversee 17 offices across North America. Melofchik replaces Shane Atchison who left the business in October. She will join the Wunderman Thompson global executive committee, reporting to Wunderman…
McDonald’s Gifts the Official Mariah Menu Ad and Limited Merch Line
‘Tis almost the season for McDonald’s latest celebrity-backed partnership, The Mariah Menu–a full menu of beloved items courtesy of the Queen of Christmas herself, Mariah Carey. But before the supersized deal launches on Dec. l3, the brand is releasing an official, festive 30-second spot to kick things off. While previous Famous Order ads have been…
Marketer’s playbook: Delivering performance alongside privacy
Jonathan Meltzer, director of marketing, ads privacy, platforms and measurement, Google
One way to prepare any business for what’s next in 2021 and 2022 is to invest in data and insights. However, shifts in consumer expectations challenge even the most experienced marketing team to find safer ways to show people ads and measure campaigns.
To help with those goals, Google has updated its privacy and performance playbook with the latest Google ads and measurement solutions to help marketers get ready for privacy shifts and drive strong performance.
Download this new playbook with case studies and learn how to:
- Build direct relationships with customers. PepsiCo was able to improve ROI up to 3x by building direct customer relationships
- Ensure measurement remains accurate and actionable. ASOS, a UK-based retailer, observed 31% more conversions by using first-party data to measure campaigns more accurately
- Drive performance by keeping ads relevant. Rituals, a bath and body retail company, increased conversions 85% by surfacing powerful insights from its first-party data to find more valuable customers
Download the new marketer’s playbook for retailers and brands.
A version of this article originally appeared on Think with Google
Sponsored by Google.
The post Marketer’s playbook: Delivering performance alongside privacy appeared first on Digiday.
What Do Astrophysics And Ad Economy Forecasts Have In Common?
The answer, of course, is planets.
While National TV Ad Revenues Flow To Streamers, Broadband Platforms, Ad Count May Change
Is there enough ad inventory to accommodate all veteran, big branded TV and video marketers for that shift?
Revised 2021 Estimates Now Project Record Ad Expansion, ‘Planetary Realignment’
U.S. and worldwide ad spending are now projected to expand at their fastest rates ever, according to a consensus based on revised estimates released this morning by three of Madison Avenue’s leading
forecasting units.
forecasting units.
Zenith: Global Social Media Spend To Overtake TV In 2022
In the U.S., traditional television ad spend is projected to rise 4% this year, in contrast to a growth rate of 69% for internet video over the course of 2021 and 2022.