Month: December 2021

Spectrum’s new Wyoming mountain drama is a breath of fresh air.

Emad Hasan, Retina AI CEO and former head of data analytics at Facebook and PayPal, took the concept of fly-by-wire and turned it into something useful for the online advertising industry.

It would be impossible to count the number of silly re-enactments that exist of certain iconic scenes–you know the ones–from beloved flicks Titanic, Ghost, Say Anything and Love Actually. But there’s a new entry in this satirical running gag, which has been popular for years in advertising, and it’s even goofier than most, intentionally so….

Global advertising spend grew double digits this year, according to two new forecasts from WPP’s media group, GroupM and Publicis Groupe media agency Zenith. Excluding political ad spending, GroupM’s “This Year Next Year” global end-of-year forecast expects 22.5% global growth in media ad revenue during 2021 and forecasts 9.7% growth for 2022. This is compared…

Lush went off the grid on November 26, deactivating its accounts on Facebook, Instagram, Snapchat and TikTok and stepping away from one of the most prominent arteries connecting brands and consumers. Coming off Facebook and Instagram is expected to result in an estimated ?10 million ($13.3 million) hit to sales. The U.K.-based cosmetics company said…

Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total industrywide growth rate of 22.5% is expected for the year 2021. “It’s possible that this is the fastest growth in the history… Continue reading »

The post GroupM: Digital Advertising Experiencing ‘Fastest Growth In The History Of Advertising’ appeared first on AdExchanger.

Many investors redeemed their shares before the company hits the public market, and unionized employees staged a walkout to press for better contract terms.

The recently approved US infrastructure law aims to close the digital divide for Native peoples. But the demand far outstrips the money allocated.

Here’s what industry leaders think about the future of work, from changing office hours to, yes, staying in the meatspace.