Rapper Vince Staples Stars With a Jealous Drone in Surreal New Beats Studio Buds Ad

A surreal short film for Beats by Dre stars a chatty drone with a jealous streak, Compton-born rapper Vince Staples and an “incessantly composed” retail maven, along with dialogue like this: “The root of pi is the root of life.” Confused? So are a few YouTube viewers who said, “What did I just watch?” and…

Heineken Provides Free Beer as Placeholder Christmas Presents

To beat any potential disruption to Christmas that could be caused by shortages across the distribution chain, Dutch beer brand Heineken is offering to provide free beer as a gap filler while people wait for their real presents to arrive, saving them from being left empty-handed. The promotion, running across U.S. cities during the two…

Audible Puts $200 Million Global Media Assignment In Review

Audible didn’t confirm participants but it’s believed that the company has issued invites to WPP, Interpublic, Omnicom and Publicis and possibly others to participate in the review, according to
sources.

Denny’s Partnership With ‘The Matrix’ Produces Reward ‘Glitches’

The Denny’s glitches include exclusive access to “The Matrix Resurrections” tickets, free menu items and delivery, and one-cent beverages.

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds

CHEQ says 35.7% of all online shoppers were malicious scrapers and crawlers, sophisticated botnets, fake accounts, click farms and/or proxy users as well as a host of illegitimate users committing
e-commerce-related fraud.

Dotdash Becomes The Largest Publisher In The U.S.

Dotdash, a unit of Barry Diller’s Interactive Corp/IAC, has closed its acquisition of Meredith Corp’s print and digital magazine business. It now owns iconic titles.

Adweek Names Juliette Morris as Its New CEO

Juliette Morris, a longtime executive in the media and tech industries, will be the new CEO of Adweek. Morris will bring a wealth of leadership experience and marketing expertise when she takes on the role in January. Most recently she served as CEO of global streaming audio platform TuneIn after stepping up from chief marketing…