Finding out that LinkedIn has joined TikTok must be a little bit like when grandparents started joining Facebook–wasn’t that meant to be for the kids? Well, the world’s largest professional network platform has begun a social campaign in partnership with a community of creators called “CareerTok” to encourage young people across the U.K. to look…
Clubhouse: How to Report a Room
As users browse the Clubhouse application, they may come across rooms with inappropriate titles and/or rooms that are about inappropriate content. When this happens, users can report the room to the Clubhouse team. Our guide will show you how this is done. Note: These screenshots were captured in the Clubhouse app on iOS. Step 1:…
Clubhouse: How to Hide Topics From Your Profile
Clubhouse transformed its Interests categories into Topics that can be displayed on a user’s profile. Users can choose whether or not to hide the Topics they’re interested in, and they have the freedom to hide only some Topics while still displaying others. If you don’t want other Clubhouse users to see the Topics you’re interested…
While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data
Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies and identifiers, first-party data sourced from a clear value exchange with a site visitor becomes one of the safest ways to understand behavior and deliver targeted media. In this rush to wrap their arms around…
PetSmart Makes It Possible to Twin With Your Pet in Bespoke Sweaters
Holiday sweaters are a staple of the season, donned for theme parties and family photos. This year, PetSmart is making sure pets aren’t left out of the fun by giving away 150 of what it calls “Pawliday Sweater” sets. Consumers were able to enter the giveaway from noon to 11:59 p.m. ET on Dec. 2…
Messenger Begins Testing Split Payment
Messenger began testing Split Payment, a way for connections to either split a bill evenly or modify what each person contributing will pay. The feature is being tested in the U.S. only for now, and people with access can click the Get Started button in a group chat or in the application’s payments hub. Messenger…
Hesz To Join Dentsu Intl. As Global Chief Strategy Officer
Dentsu International has named Alex Hesz Global Chief Strategy
Officer, effective in early 2022.
Previously Hesz was Global Chief Strategy Officer at Omnicom’s DDB, having been promoted to that post a little over a year ago.
Earlier he led strategy for DDB’s Europe, Middle East & Africa (EMEA) region and was head of strategy for the network’s adam&eve agency.
Convergence Will Drive The Future Of Linear And Digital TV Advertising
By Samuel Seljan, Senior Director, Data Science, Xandr Digital and television advertising – once culturally and technologically divergent ecosystems – are finally converging to improve how marketers target and reach consumers. As viewership habits shifted away from traditional linear television to internet-enabled connected TV (CTV) or other video-on-demand options, advertisers struggled to reach audiences at scale. Interestingly,… Continue reading »
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To Prune Ads.Txt Files, Publishers Are Turning to New Tools
For all its good intentions, the ads.txt protocol introduced by the IAB Tech Lab in 2017 to combat domain spoofing has always had one key weakness: it relies on publishers to manually maintain their ads.txt files. But a new tool called sellers.guide, developed by a team at the video monetization vendor Primis, hopes to help…
Study Finds TV As Bad Or Worse Than Social Media In Spreading Conspiracies
The study from Ipsos MORI also finds that “media” overall is among the least trusted institutions, just behind political ones.