Month: December 2021

The holidays are synonymous with family, generosity and, of course, hideous sweaters. While Panera Bread isn’t planning on handing out tinsel-trimmed cardigans anytime soon, the brand is offering something even better: coffee cups. And unlike similar offerings from competitors like Starbucks, these reusable cups are pretty ugly, thanks to the graphic design expertise of TikTok…

India is LinkedIn’s second largest market, with 82 million members, and more than 600 million people worldwide speak Hindi, so the professional network added the language to its options Thursday. The addition of Hindi brings the total number of languages supported by LinkedIn to 25, and the company said it will continue to evaluate other…

With more than 20 years of experience in HR, Jonita Wilson has always had a deep passion and understanding of the value of diversity, equity and inclusion in the workplace. In 2019, she joined Discover Financial Services’ HR team with a director of diversity position–which led to her being named chief diversity officer last summer,…

The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher’s commerce efforts–it helps create the products themselves. In a conversation for Adweek’s Commerce Week, Food52 president Claire Chambers explained how the publisher has evolved into a product juggernaut, with more…

Excess baggage fees can be the difference between a cheap flight and one that is cost-prohibitive. In hopes of avoiding paying excessive fees at the gate, more than a few bargain flyers have found themselves in the position of piling on every shirt they had in their suitcase to keep traveling costs down. To that…

Meta is shifting the focus of its NPE team to historically overlooked communities and broadening its scope outside of the U.S. NPE stands for New Product Experimentation, and the team was established in July 2019 to create and test new consumer-focused applications and features. Meta head of NPE Ime Archibong explained in a blog post…

The holiday season is upon us and as usual, the Grinch does not want any part of it. Don’t worry, the Mean One won’t be stealing Christmas this year. Instead, he’s taking off this season and offering his cave as a vacation rental for holiday travelers. Vacation rental platform Vacasa and Dr. Seuss Enterprises have…

TikTok debuted a refreshed Transparency Center that will be the home for all of its transparency reports, old and new. The video creation platform said reports will be published in 26 languages: Arabic, Bahasa Indonesia, Bahasa Melayu, Bengali, Burmese, Danish, Dutch, English, French, German, Hebrew, Italian, Japanese, Khmer, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, Thai,…

This year promised a return to normalcy, but like many expectations for 2021, social marketing for commerce’s busiest days of the year was not out of the 2010’s playbook. Brands advertising around Black Friday and Cyber Monday had to spend more to reach the same customers in an inflationary environment, relied less on targeting in…

Twitter detailed the next steps it will take to provide expanded transparency about content moderation actions on its platform. Legal, policy and trust and safety lead Vijaya Gadde and head of site integrity Yoel Roth said in a blog post that the Twitter Moderation Research Consortium will debut early next year, bringing together a global…