Month: December 2021

Looking to make inroads in its fan experience and community initiatives, Taco Bell has named Sean Tresvant global chief brand officer. In the role, Tresvant will spearhead worldwide marketing efforts that drive culture and initiate change. He will also work on strategic omnichannel initiatives and digital customer touch points while sharpening the Yum Brands company’s…

Electric bike retailer VanMoof’s chief creative officer Pascal Duval has joined Amsterdam production company Halal to begin a new strategy and creative development arm within the business. Duval, who has also held the position of head of creative at ASOS, will become the creative director of Halal Studios, a new direct-to-client offer that aims to…

Black Friday and Cyber Monday are the tentpoles that kick off that final stretch of Q4 spanning Thanksgiving and Christmas. But this Black Friday/Cyber Monday combo was not as record-setting as in years past, according to Adobe and others who track sales data. There are many reasons behind this change. Not only has the pandemic… Continue reading »

The post The Big Story: A Lackluster Black Friday appeared first on AdExchanger.

When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where…

Returning for its second year, the Brandweek Sports Marketing Summit was held from November 15-18. For four days attendees heard from marketers and executives from the major sports leagues as well as current and former sports professionals as they discussed the sports landscape of the past year and what the future holds. The themes explored…

The uber OOH network features two-sided digital car-top screens on more than 3,000 participating drivers’ vehicles in major cities.

LinkedIn is testing a new targeting approach on its platform aimed at reducing reliance on and use of third-party data and mining its rich trove of first-party data. Senior director of product management Abhishek Shrivastava said in a blog post Thursday that the professional network will begin a test of Group Identity for B2B with…

Congress heard testimony on reforming the 1996 law shields online platforms from liability for their users’ actions.

Publishers can now integrate the verification technology into their systems — a process that runs long before an ad does.

Twitter allows users to switch between business, creator and personal accounts at any time. If you have a Twitter for Professionals account that you want to switch into a personal account, our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: On your…