Less Stress With iOS: New Version May Be Helping, Not Hurting, Marketers

Most firms have found a way to live with the new privacy restrictions, and even say their business has improved, Best SEO Companies reports.

Facebook Messenger Updates Encrypted Chat Feature

Facebook Messenger today announced the rollout of in-app, end-to-end encrypted group chats and calls. Attempting to rival Snapchat, Messenger is adding a security feature in the form of an alert when
someone screenshots a message.

FTC: Consumers Should Opt Out Of Ad Targeting To Avoid Social Scams

“Scammers could easily use the tools available to advertisers on social media platforms to systematically target people with bogus ads based on personal details such as their age, interests, or past
purchases,” the FTC says in a new report exploring scams on social media.

Congress Urged To Restrict ‘Alarming’ Sale Of App Data To Law Enforcement

Advocacy groups are urging lawmakers to move forward with a bill endorsed by the Network Advertising Initiative that would restrict government agencies’ ability to purchase information gleaned from
apps.

Hill Holliday Taps PHD’s Narasimhan For Top Strategy Role

Avin Narasimhan worked PHD for seven years and before being promoted to the top strategy post a year ago was U.S. head of communications planning. He’s credited with helping reel in new clients like
Red Bull, Cole Haan and Chanel.

Don’t Leave Any Demo Behind In Alt Measurement Movement

For example, Pew research informs us that Black, Hispanic and lower-income households are significantly less likely to have fixed broadband in their homes.

FTC Commissioner Noah Phillips Addresses Surveillance Advertising – And What The FTC Can And Can’t Do About It

You’ve probably heard the term “surveillance advertising” – used with increasing frequency – in reference to companies with an Orwellian agenda to keep tabs on you at all times. See the recently introduced Banning Surveillance Advertising Act. Minus the hyperbole, surveillance advertising is the practice of serving ads to individuals based on their personal information. ButContinue reading »

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