Month: January 2022

Once every decade or so, something new comes along to transform the marketing industry. If you draw a through-line from radio and television to the advent of the internet and, most recently, digital channels like search, social and mobile, you’d find one common principle: that first-mover advantage pays off handsomely for the businesses who master…

Ad verification sprinted into 2022 with several notable deals. Human raised $100 million, and Integral Ad Science (IAS) snapped up French contextual advertising company Context, both during the first week of the year. There’s a theme behind this activity: Both IAS and DoubleVerify went public last year, putting the ad verification space in the spotlight.… Continue reading »

The post The Big Story: Ad Verification Turns Up The Heat appeared first on AdExchanger.

A new podcast advertising format from the audio platform Spotify hopes to make hard-to-remember vanity URLs a relic of the past. The new feature, called a Call to Action card, offers a visual, clickable accompaniment to the audio ads that punctuate podcasts. The cards not only appear during the ad read itself; they also linger…

In the context of broader trends, GroupM’s Brian Wieser believes the ad industry may not see “progress” in the near future.

Some 60% of media execs say “improvements in integrated media/execution” will be the “most impactful,” while 57% believe “measurement improvement on non-cookie methods” will force the biggest shifts
in the business, an Mediaocean survey found.

Instagram users now have three options for sorting their feed in the photo- and video-sharing application. The “Home” feed option is the algorithmically sorted feed that the application has used in recent years. The “Following” option is a chronological feed that shows users posts from the accounts they follow in the order they were posted….

The tech firm is run by Vin Murria, who is also a director on the Saatchi board. There is no offer yet but Saatchi has been told to “expect one in the near term.”

Amidst the growing popularity of expensive NFT collections, OpenSea’s valuation is reported to be $13.3 billion. Monday may have seen a record high for the marketplace, generating a total of $255.8
million.

The two media companies have had a 50-50 partnership in The CW Network since 2006. A potential deal comes as AT&T is selling its WarnerMedia unit to Discovery Inc. in a $43 billion deal.

WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen–and for now, it’s keeping the measurement behemoth on the sidelines as it does so. The company has selected three measurement companies to partner with as it tests alternative methods of measuring TV ad performance across platforms: Comscore, iSpot.tv and…