Month: January 2022

McCann Worldgroup has named Polly McMorrow, managing director of BBH London, as its new chief executive for McCann London. McMorrow will succeed Sheryl Marjoram, who left to join DDB Sydney at the end of last year as its new CEO. McMorrow will take up her new position on the agency’s leadership team in April, reporting…

In our industry, certain terms get thrown around and overused so much that they lose their meaning. One great example is the term “partnership.” What does it mean to be a true partner in the media industry today? When I think about partnership and where I have found the most value throughout my career, it…

Amazon also announced that it had sold more than 150 million Fire TV devices worldwide as of Q4 2021.

Looking back, I think I summed it up well in my Jan. 7, 2021 post. The insurrection was a media spectacle designed to make America look vulnerable. It worked.

If Fox’s new revival of the old “Joe Millionaire” is anything like the original, then it could emerge as a breakout comedy hit.

The entrepreneurial spirit of the influencer economy–which allows normal people to catapult themselves into fame from the comfort of their own bedrooms–has evolved quicker than regulation can keep up with it, driving some creators forward while leaving those who already face systemic marginalization behind when it’s time to get paid. According to Tiffany Hardin, CEO…

Decrypt Studios, the blockchain-centric production house launched by Decrypt Media, has traded almost 30 nonfungible tokens since its soft launch in July. In total, the venture has generated more than six figures in revenue, said founder Alanna Roazzi-Laforet, who also serves as the chief revenue officer and publisher of Decrypt Media. As the hype in…

My Feb. 4 post about mobile consumer attention spans falling to three seconds was, ironically, the most read “Mobile Insider” of the year.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Paige Bilins, VP of video product management at Magnite. Viewers have shifted a lot of their TV viewing to CTV for the convenience of an on-demand experience. Advertisers’ dollars have inevitably followed. But there’s still… Continue reading »

The post What’s Holding Back Live CTV Advertising? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon.  On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup… Continue reading »

The post 2020 Kicks Off With An M&A Explosion; Why Google Doesn’t Mind Getting Dethroned By TikTok appeared first on AdExchanger.