Pringles Returns to the Super Bowl for the Fifth Straight Year

Kellogg’s Pringles will join DraftKings, Avocados From Mexico and cryptocurrency exchange Crypto.com in this year’s Super Bowl. The snack brand plans to air a 30-second spot created by WPP’s Grey Group during the Big Game on Feb. 13 at SoFi Stadium in Inglewood, Calif. The appearance will mark Pringles’ fifth consecutive year as an advertiser….

Comscore Creates Its Own Unified Measurement Offering to Rival Nielsen’s

Comscore is looking to capitalize on the industry’s measurement upheaval by rolling out its own new unified measurement platform– providing a comprehensive and deduplicated cross-platform view of media consumption–that rivals Nielsen’s upcoming Nielsen One offering. Top line Comscore Everywhere will be commercially available this year in phases, starting with the live product Comscore Campaign Ratings….

Trust in America: Do Americans trust the news media?

The declining public trust in the news media and polarization of news audiences have profound effects on civic life.

The post Trust in America: Do Americans trust the news media? appeared first on Pew Research Center.

Trust in America: Do Americans trust the police?

While views of and experiences with police vary substantially across demographic groups, there is support for a number of police reforms.

The post Trust in America: Do Americans trust the police? appeared first on Pew Research Center.

Trust in America: How do Americans view economic inequality?

Amid rising inequality, many Americans feel that the U.S. economic system is unfair and generally favors powerful special interests.

The post Trust in America: How do Americans view economic inequality? appeared first on Pew Research Center.

Trust in America: In the age of COVID-19, do Americans trust science?

Public confidence in scientists has increased during the pandemic, though not among all Americans. We discuss the impact of trust on views of COVID-19 vaccines.

The post Trust in America: In the age of COVID-19, do Americans trust science? appeared first on Pew Research Center.

Publicis Sapient And Banking Partner Form Fintech Joint Venture

The venture, called SCB Tech X is positioned as a platform-as-a-service business that will provide online banking services and non-banking services such as food delivery and online travel booking.

Senator Wyden Wants ‘Tough Regulations’ On Facebook, Touts Proposed ‘Do Not Track’ Law

Sen. Ron Wyden on Tuesday called for a national privacy law that would include “tough regulations” on Facebook’s ability to harvest data about its users.

IAS Acquires AI Company To Further Enhance Image And Video Classifications

IAS announced today the acquisition of digital content classification firm Context, building on IAS’s media-classification and contextual-targeting capabilities.

2 Prominent Media Executives, Justin Smith And Ben Smith, Team For New Media Venture

The duo plan to launch “a new kind of global news media company that serves unbiased journalism to a truly global audience.”