Month: January 2022

Biden initially nominated Sohn and Bedoya last year, but the Senate didn’t confirm them before the session ended, leaving both agencies deadlocked.

The declining public trust in the news media and polarization of news audiences have profound effects on civic life.

The post Trust in America: Do Americans trust their elections? appeared first on Pew Research Center.

NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform targeting. The platform, dubbed NBCUnified, is the backbone of NBC’s One Platform proprietary technology stack that spans the media campaign lifeline, from planning to measurement. Launched at CES Wednesday, the NBCUnified identity spine will officially… Continue reading »

The post NBCUniversal Built A First-Party Data Platform Stocked With 150 Million IDs appeared first on AdExchanger.

As marketers are looking to navigate a world without cookies and device IDs, NBCUniversal is creating a first-party roadmap for them. The company is rolling out NBCUnified, its new first-party consumer data and identity platform for marketers. The platform, due to debut in Q2, incorporates NBCUniversal’s network of consumer touchpoints across its entire portfolio into…

The challenge Community has always been core to the human experience–we crave interaction, connection and belonging with those around us. But the ways and reasons we seek out connection have evolved in recent years. The pandemic has ushered in a reevaluation of so many defining behaviors. As such, we’re seeing a new paradigm emerge, a…

One response is to release shows in theaters as well as on platforms.

The network will have its own proprietary “clean” rooms — places marketers, brands and media can match their first-party data safety without actually sharing raw data.

UGC video content commands 16% of overall weekly media consumption time, on average – which, with a survey margin of error of +/- 3%, is essentially tied with the 18% for watching traditional TV
content, and 20% spent on watching video on subscription-based streaming apps.

KFC found out its customers would flock to a meatless version of its iconic fried chicken in 2019 when massive crowds bought out a week’s worth of plant-based nuggets in five hours during a summer test run in Atlanta. Now the 70-year-old brand has announced a national rollout of the chicken-free product, created with Beyond…

Despite the excitement and attention that comes with college football Bowl Games in December or college basketball’s March Madness, there’s been a financial inequality that has permeated throughout the NCAA. During the 2016-2017 season, the NCAA topped $1 billion in annual revenue for the first time. NCAA conference the SEC could potentially reach $1.3 billion…