For the past two weeks, the Convergent TV team has looked back on the highlights, lowlights and lessons learned of 2021. But now that it’s a new year, it’s time to look ahead to 2022. We asked the TV industry’s top execs and ad sales chiefs to tell us what’s on top of their to-do…
What Psssst You Off Most In 2021
The big Publicis-P&G non-merger story drew the most readers while stories about big account reviews and COVID-19 were also a big draw.
Hundreds Of Major Brands Still Funding Election Misinformation Sites
“The vast majority of the sites spreading election misinformation a year ago have continued to promote the narrative that the election was not legitimate, while defending, downplaying, or redirecting
blame for the riot,” NewsGuard’s analysts note in the new report.
blame for the riot,” NewsGuard’s analysts note in the new report.
Welcome to the New WIRED
The future begins here—again.
TurboTax Kicks Off 2022 by Celebrating Distinct Tax Filers With New Campaign
The rise of the gig economy during the Covid-19 pandemic has risen and tax-filing service TurboTax has recognized it. According to Pew Research, 16% of Americans have earned money from an online gig platform like driving for a ride-hailing app and delivering groceries or household items. Also, 31% of current or recent gig workers say…
15 Shows That Will Air Their Final Episodes in 2022
2021 may have been a quiet year when it came to high-profile series finales, but 2022 will more than make up for it, with several of TV’s most popular and/or critically-acclaimed shows among those that will be taking their final bows this year. Here are 15 shows that have already announced they will be ending…
Public Transit Systems Refocus on Their Core Riders
In the wake of the pandemic, officials are shifting bus and rail service toward lower-income neighborhoods, while some agencies are eliminating fares.
Theme Of Most-Read Stories: Marketers Yearn For Redefined Purpose, New Ideas
It’s easy to assume I know what our audience wants. But then, when I look back over my 10 most-read stories of the year, I’m almost always wrong.
Media Trends For 2022: Consolidation, Commerce And First-Party Data
Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and… Continue reading »
The post Media Trends For 2022: Consolidation, Commerce And First-Party Data appeared first on AdExchanger.
Oracle And Salesforce Elude DMP Privacy Suit; SMBs Struggle On Instagram
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Double Dutch Salesforce and Oracle got a holiday gift from the Court of Amsterdam in the Netherlands last week, which dismissed a lawsuit brought against them by The Privacy Collective (TPC), a data privacy advocacy group. TPC alleged that the companies breached the… Continue reading »
The post Oracle And Salesforce Elude DMP Privacy Suit; SMBs Struggle On Instagram appeared first on AdExchanger.