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Snap Inc. Reaches Content Extensions With Disney, NBCUniversal, ViacomCBS
Snap Inc. extended its content deals with three media giants: Disney Media and Entertainment Distribution, NBCUniversal and ViacomCBS. The company said in a blog post Thursday, “The three companies will continue their collaboration with Snap through extended agreements to provide their current shows on Discover and individually plan to bring more shows to Snap in…
Kyra Media and Walmart’s Youth-Focused Interiors TikTok Channel Hits 1 Million Followers
Kyra Media’s interior design TikTok channel 4Walls reached 1 million followers this week, six months after launching, spurred by the generation’s changing consumer habits. Typical content on 4Walls, which Kyra Media launched with Walmart last September, includes DIYs, room makeovers, and home tours. The most popular TikTok video on the channel, an explainer on maximalism…
The Feds Plan to Reduce Roadway Deaths—With Smarter Road Design
The US Department of Transportation wants to shift the focus from the actions of individual drivers to the role of street layouts and local policies.
Adcolor’s Latest Study Reveals Effective Ways to Retain Diverse Talent
As The Great Resignation rages on, Adcolor has taken steps to provide marketers with a comprehensive guide to retain diverse talent and build a more inclusive workplace. The nonprofit dedicated to championing diversity, equity and inclusion in creative industries recently released “Adcolor State of the Workplace Study: Retention Outlook Through a DE&I Lens.” It’s the…
Discovery Latest Upfront Week Presenter to Set In-Person Plans
Three years after it first announced plans to relocate its annual New York upfront presentation for marketers to May’s upfront week, Discovery will finally be joining its colleagues as part of the event. The company will hold its upfront on Tuesday morning, May 17 at Jazz at Lincoln Center’s Frederick P. Rose Hall. That was…
The Big Story: Google Gaslighting?
There are three sides to the Google antitrust story. There’s the original 242-page state-led lawsuit stuffed with allegations of monopolistic behavior, there’s Google’s recent 52-page motion to dismiss the suit – and then there’s the truth. In this week’s Big Story, we get at the truthiness of these allegations along with the nuances of which ones… Continue reading »
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