People who work on quadrennial events such as the Olympic Games and the World Cup tend to grow accustomed to the circadian rhythm-like predictability of their schedules. But for Jay Bavishi and his colleagues at Twitter, that rhythm has been completely thrown off. Bavishi, the social network’s head of quadrennial events, spoke with Adweek about…
Freakin’ Jimmy’s John’s: How Anomaly Spiced Up a Legacy Sandwich Chain
Sandwich brand Jimmy John’s hired Anomaly as its agency of record in November 2020. The pitch they came into the room with ended up being “Meet the King”–and it aired in Super Bowl 2021 just three months later. On this episode of Adweek’s Adnatomy–a video series that examines how brands, agencies and production companies continue…
Ad Industry, Privacy Advocates Spar Over ‘Surveillance Advertising’
“Consumers receive virtually free access to massive amounts of information online in large part due to the ad-subsidized Internet,” the ANA said in written comments.
VAB Estimates Nielsen Undercounting Equals $700M Ad Spending Loss
The VAB says 33 networks were affected, which in total undercounted 3.7 billion impressions per month — 1 billion of which was in prime time.:
Brands Need a Data-Driven Approach to Inclusive Advertising
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Within six months of starting my company, I had to tackle one of the first milestones of a founder’s journey: fundraising. It’s a grueling process, one I wasn’t particularly good at,…
Video Poised To Become Dominant Programmatic Display Ad Format
“Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022,” says eMarketer’s analysts.
With FLoC In The Rearview, Google Will Test FLEDGE And Phase 2 Attribution Reporting
The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC. Google, which teased earlier this week that… Continue reading »
The post With FLoC In The Rearview, Google Will Test FLEDGE And Phase 2 Attribution Reporting appeared first on AdExchanger.
MRC: VAB Incorrectly Represents Nielsen Undercounting
The VAB report this week cited undercounting with out-of-home TV viewing and made references to the MRC making an “adjustment factor” in linear TV undercounting from March 2020-May 2021. One slide in
the VAB’s presentation said: “MRC confirms Covid-related undercounting, due to panel maintenance issues, issues first-ever adjustment factor.” This is not correct, the MRC says.
the VAB’s presentation said: “MRC confirms Covid-related undercounting, due to panel maintenance issues, issues first-ever adjustment factor.” This is not correct, the MRC says.
TikTok Signs European Rugby Sponsorship Deal
TikTok has extended its sports sponsorship strategy by agreeing to a three-year deal to sponsor the Six Nations rugby tournaments. The agreement will run across the Women’s Six Nations, for which it will be the title partner as well as an official partner for the Guinness Six Nations and Autumn Nations Series through until 2023….
Now Physical Jobs Are Going Remote, Too
Advances in artificial intelligence and other technology allow machines to be operated from far away. The trend could spell trouble for workers.