Turner Classic Movies, better known these days as TCM, is leaning into its “Where Then Meets Now” tagline with a new campaign that puts a modern spin on a pair of classic films. The cable network, which debuted its new logo and tagline last year, unveiled two new spots, directed by Ted Lasso’s Declan Lowney,…
Legacy Media Needs Online Deals To Sustain TV Sports, Draw Younger Viewers
MoffettNathanson Research believes Disney would do well to buy DraftKings.
FCC Could Require Mobile Carriers To Disclose Throttling, Typical Speeds Via ‘Nutrition Labels’
The three major mobile carriers boast of offering “unlimited” data, but many of the plans they sell are anything but unlimited.
Neil Young Pulls Music From Spotify In Protest Of Joe Rogan-Spread Vaccine Misinfo
In a stance going well beyond empty words, Young has followed through on his ultimatum to Spotify that the platform “can have Rogan or Young,” not both.
Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
It also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands.
How to Build a Better Metaverse
Second Life creator Philip Rosedale wants to prevent the Facebook-ization of virtual reality.
Netflix Mixes Cold War Combat With Sci-Fi In New Drama
A new East vs. West spy drama on Netflix takes place not in the heyday of the Cold War, but a few years after the Soviet Union dissolved.
B-to-B Behavioral Intent Evolves—Why First-and Third-Party Data Matters More Than Ever
Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data The data game has changed. All b-to-b intent providers claim to offer accurate and timely information on buyers actively in-market, but those with an overdependence on…
Pearls Before Swine by Stephan Pastis for Thu, 27 Jan 2022
Synthetic Voices Want to Take Over Audiobooks
As computer-generated voices become more sophisticated, the number of audiobooks—including from Amazon, Microsoft, and Google—is set to explode.