TCM Campaign Puts a Modern Spin on Classics Like The Wizard of Oz

Turner Classic Movies, better known these days as TCM, is leaning into its “Where Then Meets Now” tagline with a new campaign that puts a modern spin on a pair of classic films. The cable network, which debuted its new logo and tagline last year, unveiled two new spots, directed by Ted Lasso’s Declan Lowney,…

FCC Could Require Mobile Carriers To Disclose Throttling, Typical Speeds Via ‘Nutrition Labels’

The three major mobile carriers boast of offering “unlimited” data, but many of the plans they sell are anything but unlimited.

Neil Young Pulls Music From Spotify In Protest Of Joe Rogan-Spread Vaccine Misinfo

In a stance going well beyond empty words, Young has followed through on his ultimatum to Spotify that the platform “can have Rogan or Young,” not both.

B-to-B Behavioral Intent Evolves—Why First-and Third-Party Data Matters More Than Ever 

Editor’s note: This article was submitted in response to Performance Marketing contributor Erik Matlick’s December guest post entitled, While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data The data game has changed. All b-to-b intent providers claim to offer accurate and timely information on buyers actively in-market, but those with an overdependence on…