Month: January 2022

Last week, New York-based 20-somethings banded together on TikTok to share their dating horror stories about a guy named Caleb, who apparently designs furniture at West Elm and has a track record of showering women with attention and then ghosting them. And whether viewers believe that the trending topic is an invasion of privacy or…

Agency holding companies have been restructuring in recent years, leaning into single P&L models that allow the groups to more easily staff accounts with talent from various agency brands or create bespoke units that serve a particular client’s needs. But steeped in a history of competition, large holding companies aren’t for all clients or talent….

It appears that the day may soon be seized from Diem Association, the cryptocurrency initiative spearheaded by Meta. Liana Baker, Jesse Hamilton and Olga Kharif of Bloomberg reported that the Diem Association is in talks with investment bankers about the best approach to selling its intellectual property in order to return capital to its investors,…

The ultra-luxe cruise line Seabourn already targeted a well-heeled demographic with the means to take exotic vacations to places like the Canary Islands, the South China Sea and Greenland’s fjords. For its latest campaign, the brand has identified a critical sliver of that audience–women over 50–speaking directly to them with the tagline, “This is your…

NBC’s Today Show and retail giant Walmart have teamed up to create a shoppable recipe and commerce destination called Today Table. In addition to expertise from Today and omnichannel shopping from Walmart, Today Table will feature a custom series of videos and recipe content targeted toward busy families with the goal of helping them plan…

Properly maintained tires can be the difference between avoiding an accident and being in one. On average, there are nearly 11,000 tire-related motor vehicle crashes each year. With the “#GoldenGauge” campaign, Michelin hopes to educate teen drivers to avoid such preventable accidents. Michelin is taking an interactive approach in promoting safe teen driving. During Teen…

Not surprisingly, the No. 1 action is to simply discontinue buying the brand’s product or service.

When Nathan Apodaca recorded himself for TikTok skateboarding to work one day singing along to Fleetwood Mac’s megahit Dreams, he didn’t know he would impact the brand identity of Ocean Spray, the beverage he chose to hold on his ride. The video was so viral that not only did OceanSpray incorporate it into its marketing,…