Month: January 2022

Cookieless tech is coming out of the woodwork. With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer… Continue reading »

The post DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future appeared first on AdExchanger.

The most important thing to remember when pursuing holistic personalization is that the effort is about the customers–not the brand, channel or product. If you don’t know much about your customer, how could you pamper them? The trouble is that mounds of data do not readily reveal what individuals are all about. Let’s say a…

The Messenger Kids application allows kids to talk to friends and family without the need to sign up for Facebook. Kids can add other people as contacts in the app using a four-word code generated by the platform. Parents can turn on this code from the Messenger Kids parental control shortcut on Facebook. Our guide…

Google has been penning tetchy blog posts ever since Texas Attorney General Ken Paxton, along with a group of more than a dozen other state AGs, filed the first version of their antitrust lawsuit in December 2020 chock-full of anticompetition grievances related to Google’s advertising business. Late last week, though, Google made its first legal… Continue reading »

The post Google’s Case For Scrapping The Antitrust Suit Into Its Ad Business appeared first on AdExchanger.

LinkedIn parent Microsoft noted while reporting its earnings for its second fiscal quarter ended Dec. 31, 2021, that LinkedIn Sales Solutions topped $1 billion in revenue for the full year of 2021. By reaching this milestone, LinkedIn Sales Solutions joined the professional network’s talent, marketing and premium subscriptions businesses in generating more than $1 billion…

Messenger Kids allows parents to create profiles for their children so that they can talk to friends and family without signing up for Facebook. Parents have access to a variety of parental controls for their children’s Messenger Kids experience, which they can manage on Facebook. One of these parental controls allows parents to hide their…

It’s usually difficult for most people to empathize with thieves, but the burglars in this campaign from ebike brand VanMoof have a certain charm. VanMoof, which is based in Amsterdam, gives the spotlight to so-called “super thieves” in an ad promoting its security features. The stop-motion animation introduces a cast of unusual characters who are…

The acquisition of CoreMedia Systems will provide direct and brand response analytics, attribution and media management software to ad agencies and marketers. More than 500 employees at the combined
company will support more than 1,500 ad agencies and media-buying organizations.

Advertising can be cheap. But acquiring new users is almost always expensive. Which is why the Instacart ads team is focused on creating new advertising opportunities to reach the customers it already has. On Wednesday, the company introduced its first display ad units, as well as branded pages that serve as the hub for CPG… Continue reading »

The post Instacart Adds Display Ad Units As It Boosts Its Programmatic Supply appeared first on AdExchanger.

Online grocery and delivery platform Instacart is introducing two new features to its Instacart Ads Manager platform. The goal is to build awareness of CPG brands, complementing its online checkout features and, ultimately, driving more sales. Top line A brand page will direct shoppers to in-stock products from retailers that were recently browsed or purchased….