“More broadly, we are expanding our opportunity in advertising,” boasted CEO Satya Nadella.
HBO Max Grows to 73.8 Million Global Subscribers Ahead of Pending Merger
Warner Bros. Discovery is becoming closer to a reality. The pending WarnerMedia and Discovery merger, which will radically reshape the media landscape, is on track to close in the second quarter, AT&T said during its fourth quarter earnings call this morning. Previously execs had projected a mid-year close, but AT&T CEO John Stankey said the…
Walmart Invests in Vertical Farming Company Plenty
Walmart is betting big on a new type of efficient indoor farming for its California stores. The big box giant announced this week it is investing in vertical farming startup Plenty as part of the South San Francisco company’s $400 million Series E funding round. The deal will allow Walmart to begin shipping leafy greens…
Digitas Promotes 4 Senior Executives
Digitas has promoted Jen Faraci to Chief Data Officer, Caroline Winterton to President, New York, Melissa Levy to President, Boston and Morgan Carroll to President, Chicago.
These
executives represent a combined 37 years at the agency. Faraci, a 12-year veteran of the agency and previously executive vice president, leads the Data & Analysis (DNA) teams as well as Publicis
Groupe’s global Data Intelligence practice.
Winterton leads the New York region (Atlanta & New York), overseeing a team of over 600. She was previously managing director, New
York. Before joining Digitas she was CEO of Barton F. Graf.
Levy, a 15-year-plus company veteran, was previously managing director for the Boston office and will continue to
lead account management for North America.
Previously managing director, Carroll oversees the Chicago region with clients like Whirlpool, KitchenAid, Maytag, AAA/The Auto Club Group, and
much more. He has been with Digitas for 8 years, working as a creative before making the jump to office leadership.
Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
The agency report cites regulatory action to formally ban advertising linked to fossil fuels, raising sustainable ad initiatives to a compliance level, as well.
Report: The state of in-housing in 2022
In-housing is in a state of evolution.
Over the past 12 months, in-house teams have adapted to remote and hybrid work models, and are measuring changes in ROI, tracking the impact of technology on creativity and shifting their working relationships with external agencies. Teams are also working to improve how they collaborate internally in order to build better trust, workflows and communication, while also creating more innovative work.
To uncover how in-housing tactics and trends are changing, Digiday and Bannerflow surveyed 400 senior marketers across Europe in numerous industries. This report highlights what they told us and, through expert insights, how teams are evolving their in-housing strategies in order to drive growth.
Download this new report to learn about:
– How content demand, skill sets and digital initiatives are changing for in-house teams
– Top-of-mind challenges and opportunities in-house teams are navigating
– How brands including Arla Foods, ComeOn Group, and HSBC UK are approaching in-housing in 2022
– Steps teams are taking to improve collaboration and innovation
Sponsored By: Bannerflow
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Idris Elba Gets Advice From Famous Ad Faces in Booking.com Super Bowl Preview
The travel industry strained to reassure customers throughout the pandemic that their dashed flight and hotel plans were merely delayed. Even Idris Elba needed a pep talk to help Booking.com sell that stance to Super Bowl viewers. In the Dutch online travel agency’s first-ever Super Bowl ad–scheduled to air during the first commercial break in…
Around Here, Syfy Is TV’s Most Consistent Network
It is sheer coincidence that for the second day in a row, a Syfy channel show is turning up here in the “TV Blog.”
ViacomCBS Will Hold First-Ever In-Person Upfront Week Event at Carnegie Hall
Because the pandemic hit shortly after the Viacom and CBS merger closed in December 2019, the combined company hasn’t yet held a combined in-person upfront presentation for marketers. That will finally change in May, when ViacomCBS will return to Carnegie Hall–CBS’ longtime upfront week home–for an in-person upfront soiree. ViacomCBS will hold its presentation on…
From Dove to Guinness, Kathy Parker Has A Gift for Creating Timeless Campaigns
Kathy Parker knows a thing or two about creating memorable experiences. Aside from it being a central part of her day job as the global president and cmo for Grey Goose Vodka, Patr?n Tequila and Agave brands at Bacardi, Parker has a history of creating memorable brand positioning. Her portfolio includes the iconic Dove Real…