Rethinking The Role Media Companies Play In Consumers’ Path To Fitness Purchases
The pandemic has spurred a shift in the rationale for fitness, with 54% or respondents caring more about fitness than in the past.
Gibraltar Could Launch the World’s First Crypto Stock Exchange
“The Rock” hopes a new stock exchange will attract crypto millionaires who want to avoid hefty taxes.
6 Brands in 4 Minutes: Anheuser-Busch Reveals Super Bowl 56 Strategy
Anheuser-Busch didn’t run a Super Bowl commercial for Budweiser last year, opting instead to redirect resources and marketing dollars toward educating the public on Covid-19 vaccinations. The decision broke the beer brand’s 37-year tradition of appearing in the Big Game. This year, however, the self-proclaimed King of Beers is back, and it’ll be accompanied by…
High Piracy Levels Continue, ‘Loki’ Top Pirated TV Show
Television and video content remains the most pirated — totaling 67 billion global total visits by users to piracy websites.
W+K London Promotes Ryan Fisher as Managing Director, Succeeding Helen Andrews
Wieden+Kennedy has promoted Ryan Fisher to managing director of its London office, taking over from the departing Helen Andrews. Fisher, who initially joined the London office in 2007, most recently held the same role of managing director at W+K Tokyo. He returned to London to join its management team in 2020 and will now take…
For Good Or Evil, Social Giants Adopt NFTs
Twitter is the first social platform to have integrated NFTs seamlessly into user profiles.
Dentsu Predicts Global Ad Spend Will Hit a Record $745 Billion
Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected to account for over half (55.5%) at $408 billion. According to the Dentsu Global Ad Spend Forecast, spend will reach $745 billion this year with China, Japan, Germany, the U.K. and the U.S. expected to…
Busuu Ad Shows What Can Go Wrong While Learning a New Language
When traveling it’s obviously more convenient to know the language of the land, but even then with some words, things can go awry. That’s what learning app Busuu wants audiences to understand as it aims to grow awareness. In its first campaign for the brand, creative agency Motel was briefed to “help increase Busuu’s brand…
This Director Turned a Street Soccer Tournament Into a Creative Launchpad for Diverse Talent
It was only a century ago, in 1921, when the Football Association–British soccer’s governing body–banned women’s soccer, saying the sport was “quite unsuitable for females.” One hundred years later, on a cold day in November 2021, 30 young women gathered in the Aston Villa arena in Birmingham, U.K., for a heated game of street soccer….