Founded all the way back in January 1647, the Posten Norge (Norwegian Post) has been around long enough to see changes in everything from the country’s rulers to methods of delivery. Celebrating a legacy so impactful requires taking a look back in time. In celebration of 375 years delivering mail, the Norwegian Postal Service is…
TikTok Instant Page Meets Users’ and Brands’ Needs for Speed
Users and brands on TikTok feel the need–the need for speed. TikTok introduced TikTok Instant Page Tuesday, calling it a lightweight native landing page within the application that loads up to 11 times quicker than standard mobile pages. Users trigger Instant Pages by tapping a call to action or card within an ad, and they…
How Measuring The Summer Olympics Won iSpot The NBCU Alternate Currency Test
During the Summer Olympics, iSpot went for gold – and won. The alternate measurement provider bested more than 50 companies NBCUniversal was trialing as a currency alternative to Nielsen. The testing ground? NBCU’s tentpole global sports event. “NBC didn’t just invite companies to submit RFP responses,” said Sean Muller, founder and CEO of iSpot.tv. “It… Continue reading »
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Infographic: The future of CTV measurement
Connected TV has been inarguably one of the top marketing stories of 2021. As advertisers get ready for 2022, the great CTV shift has brought with it a slew of measurement challenges — with inconsistent metrics being chief among them.
The good news is that CTV works and works well, and there is a bevy of solutions coming into play that are helping marketing teams drive measurable performance, all while leveraging the powerful brand play for which TV has always been known.
In this new infographic, Digiday and Yahoo unpack three measurement approaches that are making headway for marketers, plus a wealth of case examples that have emerged as new, robust insights drive incremental reach beyond the old days of linear audience metrics.
Explore this infographic to learn more about:
– How a leading CPG brand leveraged TV exposure data to compare old and new CTV strategies
– What in-flight analysis meant for one national electronics brand’s CTV campaign
– Three approaches to CTV measurement that are working for advertisers today
Sponsored By: Yahoo
The post Infographic: The future of CTV measurement appeared first on Digiday.
OkCupid Relaunches ‘Every Single Person’ Campaign to Champion Reproductive Rights
One less-discussed element of the ongoing Covid-19 pandemic is the effect it has had on daters, with the conflicting concepts of social distancing and meeting new people causing trepidation for many. Likewise, a desire to discuss politics has shot up in recent years, creating further obstacles for casual dating. With these barriers in mind, OkCupid…
4 Trends That Will Supercharge Health Comms In 2022
2022 will be the year when health communications finally catch up to the hype. In the past two years, we’ve become more connected with our health than ever before, and more aware of our own responsibilities when it comes to managing it. This trend is providing a shot in the arm for health creatives who…
NBC and Fox Will Simulcast the USFL’s Inaugural Football Game in Prime Time
To celebrate the kickoff of the United States Football League, broadcast partners Fox and NBC will do something that hasn’t occurred on TV in 55 years: simulcast a sports competition on two broadcast networks. Top line NBC and Fox will televise the USFL’s inaugural game, between the New Jersey Generals and the Birmingham Stallions, on…
Twitter Forced 4.7M Tweet Removals During First Half of 2021
Twitter updated its Twitter Transparency Center with data covering the first half of 2021, revealing that users were required to remove roughly 4.7 million tweets during that time period for violations of the Twitter Rules. The social network said 68% of those tweets had tallied fewer than 100 impressions before being taken down, and 24%…
Savage X Fenty’s AR Sizing Tech Knows What Will Look Best on You
As it prepares to open its first-ever retail locations, lingerie brand Savage X Fenty said its inaugural store in Las Vegas will feature augmented reality (AR) technology from apparel matching platform Fit:Match. The AR tech uses body shape data–not standard measurements–to help brands match customers with the best-fitting products. Once a Savage X Fenty customer…
Amazon Goes to the Suburbs
Amazon’s cashierless retail concept Amazon Go is expanding into the suburbs of Seattle and Los Angeles with what it calls a “new store format.” Top line Also operating under the moniker Amazon Go, the first store in Washington will “open in the coming months.” A store in California will open in a similar timeframe. Amazon…