Why Bond Yields Are a Key Economic Barometer | WSJ
Twitter Website Clicks & Conversions Objective Renamed Website Traffic
Twitter introduced three ad products Tuesday with the aim of improving the performance of campaigns aimed at driving traffic to websites: Site Visit Optimization, Aggregated Measurement and Events Manager. The social network also renamed its Website Clicks & Conversions objective to Website Traffic, saying that it has evolved since its debut, and the new name…
DraftKings Promotes Stephanie Sherman to CMO Ahead of Super Bowl
As it revs up for Super Bowl 56, DraftKings announced that it has promoted Stephanie Sherman to the role of chief marketing officer. The online betting service will have a 30-second ad in Super Bowl 2022, produced by creative agency VaynerMedia, running during the first quarter. Over the past two years, Sherman has led DraftKings’…
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Derrick Henry’s Little Mistake Leads to Big Fortune for a Small Business in FedEx Spot
It’s no secret that small businesses play a significant role in powering the economy. However, the pandemic has hit small businesses the hardest, making supporting and buying local even more essential. To bring small businesses to the forefront, FedEx collaborated with NFL star Derrick Henry, running back for the Tennessee Titans, for its new campaign,…
Trek Finds a New Holiday Marketing Tradition With Fundraising Effort
This past holiday season, Trek tried out a new approach to its holiday marketing strategy, one that might become an annual tradition for the brand. Since 2005, the bike maker has partnered with bicycle distribution nonprofit World Bicycle Relief to bring Buffalo Bicycles to disadvantaged people in countries such as Colombia, Kenya, Zambia and Zimbabwe….
How Black//Brown and Brunner Are Illustrating the Impact of Diversity in Marketing
Brands and agencies too often try to bake diversity into a marketing campaign toward the tail end of its creation instead of planning from the onset to create an inclusive campaign. For instance, brands will search for a diverse cast of influencers after a campaign is designed to fill a diversity quota instead of thinking…
Revenge of the Nerds: Microsoft Is on Track to Own the Future of Entertainment
On Nov. 14, 2006, Microsoft launched its ill-fated Zune digital music player. It was the most notable, and embarrassing, of all Microsoft’s failed attempts to combat the emerging, irresistible force that was Apple. At the time it seemed that Microsoft’s Achilles heel would always be its nerdy DNA. Sure, it could dominate the business space,…