Irish Spring, the 50-year-old soap brand made by CPG manufacturer Colgate-Palmolive, has never run an ad during the Big Game. That streak ends this year, as the brand plans to air a 30-second spot during the 4th quarter of Super Bowl 56. A short teaser of the commercial, produced by creative agency Ten6, shows a…
‘Billions’ TV Character Has Heart Attack After A Peloton Ride
The character in Showtime’s “Billions” survived the ride. “Mr. Big” in “And Just Like That” wasn’t as lucky.
Google Urges Judge To Gut Texas-Led Antitrust Lawsuit
Google on Friday urged a judge to dismiss federal antitrust claims brought by a coalition of state attorneys general who allege the company used “monopolistic power” to rig online ad auctions.
How to Be a C-Suite Unifier
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is the second installment from McKinsey’s Kabir Ahuja on 2022 growth imperatives. Below, in his own words, he outlines ways to grow as a leader and help teams perform…
Billie Touts Its Internet Fame to Launch on Walmart Shelves
After the Federal Trade Commission halted the sale of DTC shaving brand Billie to Procter & Gamble in 2020, Schick parent company Edgewell Personal Care bought the digitally native brand for $310 million in November 2021. Part of the stated goal of the merger was to move the brand into brick-and-mortar retail. That expansion begins…
ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
Consumers And Ad Execs Align On Misinformation, Sort Of
When we asked a second question about the liability for advertisers, there was more of a disconnect.
This Epic Formula E Film is an Allegory for the Race Against Climate Change
Electric racing sport Formula E has raised the stakes ahead of its new season. In the brand’s high-octane film, the drivers are not just racing for the championship title, but also to fight climate change. Since its debut in 2014, Formula E has pushed for the adoption of electric vehicles to drive sustainability in the…
Disney+ Spot Recreates Scenes From Popular Shows and Films
To promote that it hosts some of the world’s most iconic movies and TV shows including The Simpsons, The Walking Dead, Toy Story and Keeping Up With The Kardashians on streaming platform Disney+, the channel has begun a European promotion campaign recreating visuals from each with viewers. Created by Leo Burnett London, the spot titled…
Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
The move is part of a continuing realignment of its agency portfolio since launching Merkle B2B in 2020.