Month: January 2022

M&C Saatchi Group has rejected the takeover bid being led by its director and deputy chair Vindoka ‘Vin’ Murria, through her acquisition company AdvancedAdvT Limited (AdvT). Murria explained that the rationale behind the attempted merger was to create a larger group that would build “a data, analytics and digitally focused creative marketing business,” which would…

Zefr debuted a brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in Canada, the European Union, the U.K. and the U.S. The partnership between the two companies was initially revealed during the TikTok World virtual event last September. The new solution is powered by Zefr’s Cognition AI machine learning engine,…

A new drama that its creator says was inspired by Charles Dickens, John Steinbeck and John Ford turns out to be a high-quality show.

Michael Cruz, partner and head of content at Summer Friday, has been gathering information on the possibilities of crypto for future clients.

Robert Herring’s message followed other tirades against DirecTV and 70% owner AT&T, including an OAN host who urged viewers to send him any “dirt” they might have on AT&T’s chairman.

The new document is a follow-up to a similar effort issued last year that focused on the creative process.

“There is no better way to show that DEI is a central element of our business,’ Horizon chief Bill Koenigsberg states.

Homeowners with garages can easily charge their electric cars, but not apartment dwellers. Here’s what it’ll take to get plugs everywhere in cities.

Applications for new businesses rose 20 percent last year, after languishing for a decade. Many newly minted founders attribute it to the pandemic.