For the second consecutive year, Coca-Cola has decided not to play in this year’s Super Bowl, as the beverage brand focuses on existing sports marketing plans. The move leaves rival Pepsi’s Super Bowl 56 presence without a major challenger during the broadcast. Pepsi previewed its “cinematic, supersized, five-headliner” Halftime Show lineup earlier this week. In…
How Minnesota Went From Tom Sawyer to Huck Finn
Sports Illustrated Swimsuit Promotes Gender Equality With New Advertising Requirements
The need for gender equality is at such a critical point that one platform is willing to give up ad dollars to fight for it. To promote and encourage gender equality, Sports Illustrated Swimsuit announced a new advertising mandate which will only allow brands driving the cause forward to be featured in the magazine’s annual…
Louisiana Senate Candidate Makes History, Breaks Internet With Weed-Smoking Ad
Prominent members of the U.S. Congress–from Democrats Chuck Schumer and Cory Booker to Republicans Nancy Mace and David Joyce–are vocal supporters of the cannabis industry. And some lawmakers–Pennsylvania’s John Fetterman, for one–have made broader cannabis legalization a central focus of their platforms. But Gary Chambers Jr., an ordained minister running for state senate in Louisiana,…
Twitter Shakes Up Its Security Ranks as Peiter Zatko, Rinki Sethi Are Out
Twitter CEO Parag Agrawal continued to shake up the executive ranks, this time focusing on the company’s security team. The company confirmed reports that head of security Peiter Zatko is no longer with Twitter, and that chief information security officer Rinki Sethi will be departing in the coming weeks. In a memo to employees obtained…
Aflac and NFL Legend Deion Sanders Aim to Close the Medical Debt Gap With a New Initiative
The health care debt gap continues to disproportionately impact people of color, especially those in low-income communities. Insurance company Aflac and former NFL star, now head football coach for Jackson State University, Deion Sanders are working together to minimize that. To address overwhelming medical disparities in America, Aflac, in collaboration with brand ambassador Sanders, launched…
Why You Can No Longer Take 3 Months to Make Hiring Decisions
Top candidates are being snapped up at frenzied rates and businesses are realizing they must act faster to secure great talent. The best recruiting teams, once burned by slow decision-making, have squeezed hiring timelines to as short as 6-business days. Everyone else is missing out. Resignation numbers are staggering. According to a recent article, 4…
Chipotle Tests the Meatless Trend With Plant-Based Chorizo
Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media…
Messenger, Instagram Set Ghostbusters: Afterlife Movie Mate
The latest Movie Mate second screen chat experience for Messenger and Instagram covers Ghostbusters: Afterlife, the newest installment in the iconic Ghostbusters film franchise. Facebook Creative Shop, Instagram, Messenger and Sony Pictures teamed up on the project. The chat experience syncs with the film in real-time, and fans will see fun facts and be able…
Advertising in 2022: Time to Look Up
For those who haven’t seen it yet, it should suffice to say the recently released Netflix film Don’t Look Up is about the collective indifference and ignorance of the masses when it comes to a massive problem that stares them right in the face. The science is clear as day: the problem is real, and…