Month: January 2022

Step aside, The Office: The U.S. has a new most streamed show for 2021. Criminal Minds has overtaken the Steve Carell sitcom as last year’s most streamed program in the U.S., according to new data from Nielsen. U.S. viewers watched nearly 34 billion minutes of the drama’s 332 episodes on Netflix, a slight dip from…

Ad tech companies once gained market share through optimization bake-offs, in agency conference rooms and on the beaches of Cannes. Now, wins come from the cloud. “The cloud and first-party data are exploding right now,” said James Arra, LiveRamp’s head of cloud partnerships. That’s why LiveRamp has forged a strategic relationship with Google Cloud Platform… Continue reading »

The post Why LiveRamp Is Banking On Google Cloud For Its Next Growth Spurt appeared first on AdExchanger.

While the initial shock of Google’s alleged manipulation of ad auctions might have subsided, the new details emerging are the most concerning, according to industry sources. Google allegedly used its control over the ad-tech stack to mislead advertisers and publishers about the prices in digital ad auctions, according to newly un-redacted allegations in an antitrust…

On Dec. 13, 2021, VMLY&R Executive Creative Director Walter Geer went live on Instagram with P&G’s Chief Brand Officer Marc Pritchard to discuss the state of inclusion in the ad industry. The conversation was the latest in an intermittent series of fireside chats that Geer organizes independently. Anyone familiar with P&G’s history of inclusive initiatives…

Messenger Kids allows users to send a variety of stickers in their conversations. By default, users have access to the emoji sticker pack, and they can also download additional sticker packs from the application’s Sticker Store. Our guide will show you how to download and use sticker packs in the Messenger Kids app. Note: These…

Super Bowl 56 will mark the third consecutive Big Game during which GlaxoSmithKline’s Tums antacid brand aims to create some “TUMSworthy” moments. Tums ran a sweepstakes on its @TUMSOfficial Twitter account during Super Bowl 54, live-tweeting #Tumsworthy moments during the game–“the heartburn-inducing fumbles, foods and commercial breaks”–and letting Twitter users respond with the #Tumsworthysweepstakes hashtag…

“Surveillance” is a loaded term, but it’s on the lips of regulators who are working to restrict targeted advertising online on both sides of the Atlantic. On Tuesday, Democratic lawmakers in the US led by Rep. Anna Eshoo (D-CA), introduced the Banning Surveillance Advertising Act (BSAA), which would outright prohibit advertisers from targeting ads to… Continue reading »

The post Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing appeared first on AdExchanger.

Instagram is taking stronger action against individual posts that may not necessarily violate its community guidelines but could contain bullying or hate speech, or encourage violence. Those posts will be shown lower in feed and Stories, as will feed posts that could potentially be upsetting to users based on their history of reporting content. Posts…

Messenger Kids allows users to change the color of each chat in the application. The chat’s color will determine the colors of text bubbles and more in the conversation. Our guide will show you how to change a chat’s color in the Messenger Kids app. Note: These screenshots were captured in the Messenger Kids app…

“Age vibrantly,” recommends a multivitamin ad, followed by one encouraging users to “take your pleasure beyond vibration.”