Havas Media, Ad Council and Intel are among the unit’s early clients. M.A.D will be led by Garry Williams and Executive Strategy Director, Annie Bedard.
Data May Drive Your Business, But Who’s Really At The Wheel?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Davis, CEO and co-founder of Simon Data. The 2020s are the decade of data. Two years in, we’ve seen unparalleled advancements, protections and conversations around data. Data volumes have… Continue reading »
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OOH Specialist Project X Media Unveils Revamped Client Portal
The new portal utilizes a proprietary interface that enables advertisers and agencies direct access to interactive information on virtually all aspects of their OOH history in one place.
Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories.
Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
The data also reveals it has been a “long tail” recovery, with the top 10 ad categories receding and all others expanding.
Spot for Gaming Title ‘Grid’ Chases Netflix Bingers
The merging of reality and gaming is at the heart of the development racing game series Grid, an ambition a spot to promote the fifth installment aims to match. Created by Codemasters and EA, the latest entry called “Grid Legends,” released on February 25, includes a new story mode feature with the inclusion of both…
Video Gaming May Not Work For Legacy TV, Streaming Is Another Story
The real interest in video-game production for Disney and Warner Bros. is in finding the connections to its still-growing intellectual property.
Guts, Not Guidelines, Will Stop Tech Mergers
Plus: Microsoft’s bid for Yahoo, Silicon Valley’s approach to history, and Tonga’s disastrous eruption.
Amazon’s Poignant Depiction Of Autism Is Something New
The pilot episode of a new Amazon Prime show about a group of autistic adults is pure magic from start to finish.
17 Million Jobs In Jeopardy As New Privacy Bill Aims to Curtail Targeted Ads
On Tuesday, Congresswomen Anna G. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would dramatically alter the ways tech companies like Google and Facebook can leverage personal data for online ads. The bill is attracting pushback from, among others, the Interactive Advertising Bureau (IAB)….