Nick Law Joins Accenture Interactive While Droga5’s Sarah Thompson Steps Up

Nick Law, the former global chief creative officer for Publicis and Apple vice president of marketing integration, has joined Accenture Interactive as its global lead for design and creative tech while former Droga5 chief executive Sarah Thompson will become its global lead for communications and content. The creative veteran left Apple last month after relocating…

Messenger Kids: How to Use Stickers in Chats

Messenger Kids allows users to share a variety of embellishments in conversations. For instance, users can search for and send GIFs to their contacts. Users can also send stickers in conversations, although this option is slightly hidden. Our guide will show you how to use stickers in a Messenger Kids chat. Note: These screenshots were…

FTC: Social Media Scams Tripled In 2021

In 2021, consumers lost $770 million to social media scams, the FTC reports. That figure — which makes up 25% of the year’s total fraud losses — has increased by 18 times (or $728 million) vs. 2017,
the FTC reports in its latest Consumer Protection Data Spotlight.

Ocean Media Lands Media Account For Cryptocurrency Platform iTrust

The account was awarded late last year but disclosed today by the companies. It was the agency’s seventh win of the year and followed assignments awarded by Groupon, Aura, Policy Genius and others.

FASTs Are Gaining Speed – Though Viewers Are Getting Pickier Even About Free Streamers

In Q4 alone, FAST penetration increased by 4.9 percentage points, making it the fastest-growing streaming tier and putting it nearly on par with AVOD.

For a Brand Refresh, Folgers Finds ‘The Best Part of Waking Up’ in New Orleans

Just a mention of Folgers coffee conjures the saccharine sweetness of its indelible jingle and the gauzy, warm images of a Middle American family languidly rising to the caffeinated scent coming from the auto-drip maker. The J.M. Smucker coffee maker is hitting a hard pause on that image. The title of Folgers new campaign, “Bad…

YouTube AdBlitz Returns for 16th Season

YouTube AdBlitz, the Google-owned video site’s hub for Super Bowl ads, is back for its 16th season. The first batch of teasers and ads for Super Bowl 56 is already available, and ads will be added to the hub as released, with playlists for the most comedic, dramatic, action-packed and inspirational spots. YouTube YouTube cited…

Pinterest Debuts Try On for Home Décor AR Technology

Pinterest is extending its augmented reality Try On technology past people’s faces and into their places. The platform introduced Try On for Home D?cor Monday, joining similar efforts that debuted for lipstick in 2020 and eyeshadow last year. Pinners using the new technology can virtually place items from retailers including CB2, Crate & Barrel, Walmart,…