Minnesota is known for many things, from lively music scenes to great food and beyond. For many anglers, a major part of its appeal during the frigid winter months is its ample access to ice fishing hotspots. For Great Lakes area Midwesterners, the sight of fishermen bundled up, out on a frozen lake with a…
Twitter Blue Adds NFT Profile Pictures
Add another perk to the list for subscribers to Twitter Blue, as the social network began rolling out the ability for people on iOS to use non-fungible tokens as profile pictures. Twitter Blue rolled out last November for Android, iOS and the web, giving subscribers in the U.S. ($2.99 per month) and New Zealand (NZD…
With 221.8 Million Global Subscribers, Netflix Still Has ‘Tremendous Room for Growth’
At the end of the year, Netflix reached nearly 222 million global subscribers, adding 8.3 million customers across the world. That’s nearly double the 4.4 million it added a quarter ago, with 1.2 million coming from the U.S. and Canada, though slightly below its forecast of 8.5 million. Despite having over 100 million more global…
A Tech Brand Imagines a World That Hasn’t Been Reimagined At All in First Campaign
While it has been an integral part of our lives for decades, technology is essential to our daily lives now more than ever, thanks to a constantly changing and restrictive pandemic. Globant, a digital IT and software development company, is reminding us to continue adapting and reinventing. In an effort to show what the world…
Haunting Film From the Canadian Centre for Child Protection Traces the Impact of Abuse
[Sensitive content: This article discusses childhood sexual abuse. If you’re struggling with your mental health because of this topic, please call RAINN: 1-800-656-4673 or the National Suicide Prevention Lifeline: 1-800-273-8255] Survivors of childhood sexual abuse can be haunted not just by their memories but by recordings of the crime that may still be distributed across…
Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse
With AB-InBev dominating the airwaves through its long-held exclusive rights to advertise alcohol in the Super Bowl, Miller Lite will take to the metaverse this year for its own Big Game party. The Molson Coors-owned brand will host what it calls an “authentic, communal bar experience” during the Big Game inside the virtual world-building platform…
How Comscore’s New CMO Wants to Reshape the Future of Measurement
Tania Yuki didn’t imagine that her role of a disgruntled customer would eventually lead to her becoming CMO of that same company. But that’s exactly what happened to Yuki, Comscore’s new CMO, who first joined the company back in 2008, overseeing cross media and video products. “I was recruited into Comscore the first time because…
Engagement With Snapchat Lenses, Ads Has Been Red-Hot on Valentine’s Day
Cupid may want to consider putting his bow down and picking up a smartphone instead, as Snap Inc. shared some data related to how Snapchatters celebrate Valentine’s Day on its platform. Snap wrote in a blog post, “Snapchatters love Valentine’s Day, but since the holiday only lasts a day or two, timing is everything. Advertisers…
Acura Debuts First Anime Ads as Part of 2022’s Virtual Sundance Film Fest
The annual Sundance Film Festival–virtual for the second straight year because of Covid-19–is still a showcase for brands like Acura, a longtime sponsor that’s dropping a new campaign this week as part of the renowned event. The carmaker will lean further into entertainment versus a typical direct-sell message, intending to make its content more of…
Instagram Extends Remix Feature to All Public Videos
All public videos posted to Instagram from this day forward can be tapped for the Remix feature Instagram introduced last March. The TikTok Duets-like feature had only been available for Instagram Reels videos. Creators who do not want their content available for the Remix feature can go to the Reels and Remix Controls setting and…